If you’re looking to get your book featured in the media, one of the most important things you should do is research journalists and media contacts online. This will help you identify the right people to pitch your story to while making sure your pitch is relevant to their interests. How to Research Journalists andContinue reading “How to Research Journalists and Media Contacts Online”
Category Archives: Publicity/Public Relations
5 Strategies for Hosting a Successful Book Giveaway
Now that you know why you should host a book giveaway, here are five simple strategies for hosting a successful contest! Choose Appealing Prizes for Your Target Audience What kind of book are you writing? What are your readers interested in? While the prize should include your book, what about also including some of yourContinue reading “5 Strategies for Hosting a Successful Book Giveaway”
Book Giveaways 101: 5 Reasons to Host a Giveaway Contest
Book giveaways are a great strategy for promoting your book as well as yourself as an author – and people love to win free stuff! Here are five reasons why you should host a book giveaway as part of your book launch strategy. To Generate Buzz and Excitement for Your Book A book giveaway isContinue reading “Book Giveaways 101: 5 Reasons to Host a Giveaway Contest”
P&C Year in Review: 2023’s Publicity and Digital Marketing Highlights
The new year is just around the corner and as we reflect back on 2023, we are so deeply appreciative of everyone we have worked alongside throughout the year. Our third year was, once again, one for the books! We continued to foster our long-term client relationships while also building new partnerships with talented authorsContinue reading “P&C Year in Review: 2023’s Publicity and Digital Marketing Highlights”
Anatomy of a Book Press Release (+ a Free Template Download!)
A book press release announces the publication of a new book. The goal of a book press release is to generate interest in the book and to encourage media outlets to cover it. The press release should be written in a clear and concise style, and be free of errors in grammar and spelling. ItContinue reading “Anatomy of a Book Press Release (+ a Free Template Download!)”
Book Publicity 101: 8 Publicity Dos and Don’ts for First-Time Authors
If you’re a first-time author, you’re probably wondering how to get the word out about your book. Book publicity and marketing can be a daunting task, but it doesn’t have to be. Here are five dos and three don’ts to help you get started! Dos: Have a Web presence. In today’s world, it’s essential forContinue reading “Book Publicity 101: 8 Publicity Dos and Don’ts for First-Time Authors”
5 Differences Between Fiction and Non-Fiction Book PR Campaigns
Book publicity campaigns are a great way to get the word out about your book and generate interest from potential readers. However, there are some key differences between fiction and nonfiction book PR campaigns that you should be aware of. Different Types of PR Hits For fiction books, the goal of a PR campaign isContinue reading “5 Differences Between Fiction and Non-Fiction Book PR Campaigns”
15 Social Media Posts to Promote Your Book
Social media gives authors a chance to connect with readers and promote their books. But with so many different platforms and types of posts to choose from, it can be hard to know where to start and what type of content to create. Here are 15 types of social media posts you can create andContinue reading “15 Social Media Posts to Promote Your Book”
5 Common PR Mistakes Non-Fiction Authors Make
As a non-fiction author, you know that writing a great book is only half the battle. You also need to promote your book effectively if you want people to read it. Unfortunately, many non-fiction authors make common PR mistakes that can hurt their book’s chances of success. Here are five of the most common PRContinue reading “5 Common PR Mistakes Non-Fiction Authors Make”
Author Q&A with Evette Davis: What I Learned Through my Cover Redesign
Seeing your book come to life visually through the cover design can be an exhilarating moment in the publishing process. As we covered in part one of the series, your book cover can convey so much to readers. Last year, we had the honor of working with author Evette Davis on the launch of 48Continue reading “Author Q&A with Evette Davis: What I Learned Through my Cover Redesign”