If you’re new to the publishing world, there are many common words, terms, and phrases you’ll want to learn and need to know as you work on your book! Here’s the Indie Author’s Dictionary, highlighting 25 words and phrases to help you become a publishing pro. Advance: A payment made in advance of the book’sContinue reading “The Indie Author’s Dictionary: 25 Publishing Words & Phrases You Need to Know”
Category Archives: Author Promotion
Book Events 101: What You Need to Know About Planning Author Events
Book events can be so much fun and signing books for readers can be an out-of-body experience! However, for the average author, planning successful book events will not make your book a bestseller. They are a great way to celebrate the accomplishment of your book being published, but they also require heavy lifting for promotionContinue reading “Book Events 101: What You Need to Know About Planning Author Events”
Want to Start a Newsletter? 5 Dos and Don’ts for Authors
Having a newsletter is a great way to build and maintain an active, engaged audience of readers. When you have an email list, you have direct access to your audience in their inbox. This is especially important if (worst case scenario!) you lose access to your social media accounts or however else you communicate andContinue reading “Want to Start a Newsletter? 5 Dos and Don’ts for Authors”
Inside the PR Campaign: The Unofficial Hocus Pocus Cookbook
In this new blog series, the P&C team will take you through a PR campaign, detailing everything from the client’s goals, our strategic planning, and creative pitch angles to the secured placements, overall campaign results, and the author’s perspective on the experience. Book: The Unofficial Hocus Pocus Cookbook by Bridget Thoreson Publication Date: September 7,Continue reading “Inside the PR Campaign: The Unofficial Hocus Pocus Cookbook”
Everything You Need to Know About BookTok
When BookTok first came on the scene, the publishing industry was taken by storm. BookTok has consistently remained one of the most active communities on TikTok, with over 72 billion views as of the writing of this post. BookTok is the spot for book lovers of all kinds to share books they’re reading, new orContinue reading “Everything You Need to Know About BookTok”
Book Advertising 101: Interview with a Digital Marketer
Advertising is everywhere we look, in everything we do. If you’re wondering how to build awareness for your book through social media or digital ads, but don’t know where to start–look no further! Pacific & Court Digital Marketing Manager Rebecca Parrillo is sharing the answers to the most frequently asked book advertising questions. Here’s BookContinue reading “Book Advertising 101: Interview with a Digital Marketer”
What I Learned About PR & Marketing: From Author Shari Leid
In this new blog series, we’ll share an author’s perspective on all the lessons learned from their book publicity and digital marketing campaigns. This week, life and mindset coach Shari Leid is sharing her experience launching The Friendship Series into the world. Shari’s a long-time P&C client and has worked with president Kourtney Jason sinceContinue reading “What I Learned About PR & Marketing: From Author Shari Leid”
Podcasts: A Key Part of Your Publicity Strategy
Podcasts are the fastest growing form of new media. Spotify said it added 1.2 million new podcasts to its catalog in 2021, while it’s reported that Apple podcasts grew by about half that, with 570,000 new shows. In 2020, a total of 885,000 new podcasts were launched worldwide. The industry is growing so incredibly fast.Continue reading “Podcasts: A Key Part of Your Publicity Strategy”
FAQ: Building Your Online Presence as an Author
We’re answering some of the most frequently asked questions when it comes to your digital presence as an author.
5 Things I Learned from PW’s BookLife Indie Author Forum
Last weekend, P&C co-sponsored the inaugural BookLife Indie Author Forum by Publisher’s Weekly, a virtual conference for indie authors, publishers, and book experts from all around the world. The forum featured expert-packed panels discussing every aspect of the book world! The day was packed with workshops and information sessions (as well as networking!) devoted toContinue reading “5 Things I Learned from PW’s BookLife Indie Author Forum”