Book Advertising 101: An Interview with a Digital Marketing Strategist

Advertising is everywhere we look, in everything we do. If you’re wondering how to build awareness for your book through social media or digital ads, but don’t know where to start–look no further! Pacific & Court Digital Marketing Manager Rebecca Parrillo is sharing the answers to the most frequently asked advertising questions. Here’s Book AdvertisingContinue reading “Book Advertising 101: An Interview with a Digital Marketing Strategist”

What I Learned About PR & Marketing: From Author Shari Leid

In this new blog series, we’ll share an author’s perspective on all the lessons learned from their book publicity and digital marketing campaigns. This week, life and mindset coach Shari Leid is sharing her experience launching The Friendship Series into the world. Shari’s a long-time P&C client and has worked with president Kourtney Jason sinceContinue reading “What I Learned About PR & Marketing: From Author Shari Leid”

Let’s Talk About Podcasts: A Key Part of Your Publicity Strategy

Podcasts are the fastest growing form of new media. Spotify said it added 1.2 million new podcasts to its catalog in 2021, while it’s reported that Apple podcasts grew by about half that, with 570,000 new shows. In 2020, a total of 885,000 new podcasts were launched worldwide.  The industry is growing so incredibly fast.Continue reading “Let’s Talk About Podcasts: A Key Part of Your Publicity Strategy”

5 Things I Learned from PW’s BookLife Indie Author Forum

Last weekend, P&C co-sponsored the inaugural BookLife Indie Author Forum by Publisher’s Weekly, a virtual conference for indie authors, publishers, and book experts from all around the world. The forum featured expert-packed panels discussing every aspect of the book world! The day was packed with workshops and information sessions (as well as networking!) devoted toContinue reading “5 Things I Learned from PW’s BookLife Indie Author Forum”

5 Publishing Predictions for 2022

2021 was a record-setting year for the publishing industry–many publishers saw some of the best years they’ve ever had in sales. So what’s ahead for us in 2022? Read on for our industry predictions, and let us know what you think is the next trend for publishing. Prediction: Supply chain issues will continue, and pricesContinue reading “5 Publishing Predictions for 2022”

11 Publicity & Marketing Secrets to be a Successful & Media-Savvy Author

Come in close, we’re going to share a little publishing secret with you… A happy publicist makes for a happy author. The secret to happiness all around? An active and engaged author! While publicists will not admit to having a favorite author or client, there are a few tips, tricks, and things every author shouldContinue reading “11 Publicity & Marketing Secrets to be a Successful & Media-Savvy Author”

3 Do’s (and 1 Don’t) For Growing Your Social Media Following

As an author, it’s important to get your books out there, know your audience, and communicate with them. Afterall, they’re the ones that buy your books! Social media is a great way to directly reach your audience, market your titles, and grow your following. Whether you’re starting from zero or have 5,000 followers, growing yourContinue reading “3 Do’s (and 1 Don’t) For Growing Your Social Media Following”

5 Ways to Boost Book Sales This Holiday Season

We are right in the middle of the holiday shopping season, and no matter where you go or who you ask, books remain a popular and timeless gift year after year. Around 30-40 percent of consumers who responded to annual surveys between 2012-2020 said they plan to buy books as gifts for the holidays. BasedContinue reading “5 Ways to Boost Book Sales This Holiday Season”

Four Tips to Promote and Market Your Non-Fiction Book

Promoting and marketing non-fiction books is a different experience compared to other genres of books. Here are some tips to get you started. Write, write, write. Whether you’re sharing your expertise on social media or drafting op-eds and bylined articles for placement, get your name out there. On social, use hashtags that are popular within your industry.Continue reading “Four Tips to Promote and Market Your Non-Fiction Book”