Want to Start a Newsletter? 5 Dos and Don’ts for Authors

Having a newsletter is a great way to build and maintain an active, engaged audience of readers. When you have an email list, you have direct access to your audience in their inbox. This is especially important if (worst case scenario!) you lose access to your social media accounts or however else you communicate andContinue reading “Want to Start a Newsletter? 5 Dos and Don’ts for Authors”

Inside the PR Campaign: The Unofficial Hocus Pocus Cookbook

In this new blog series, the P&C team will take you through a PR campaign, detailing everything from the client’s goals, our strategic planning, and creative pitch angles to the secured placements, overall campaign results, and the author’s perspective on the experience. Book: The Unofficial Hocus Pocus Cookbook by Bridget Thoreson Publication Date: September 7,Continue reading “Inside the PR Campaign: The Unofficial Hocus Pocus Cookbook”

Everything You Need to Know About BookTok

When BookTok first came on the scene, the publishing industry was taken by storm. BookTok has consistently remained one of the most active communities on TikTok, with over 72 billion views as of the writing of this post. BookTok is the spot for book lovers of all kinds to share books they’re reading, new orContinue reading “Everything You Need to Know About BookTok”

Book Advertising 101: Interview with a Digital Marketer

Advertising is everywhere we look, in everything we do. If you’re wondering how to build awareness for your book through social media or digital ads, but don’t know where to start–look no further! Pacific & Court Digital Marketing Manager Rebecca Parrillo is sharing the answers to the most frequently asked book advertising questions. Here’s BookContinue reading “Book Advertising 101: Interview with a Digital Marketer”

What I Learned About PR & Marketing: From Author Shari Leid

In this new blog series, we’ll share an author’s perspective on all the lessons learned from their book publicity and digital marketing campaigns. This week, life and mindset coach Shari Leid is sharing her experience launching The Friendship Series into the world. Shari’s a long-time P&C client and has worked with president Kourtney Jason sinceContinue reading “What I Learned About PR & Marketing: From Author Shari Leid”

Podcasts: A Key Part of Your Publicity Strategy

Podcasts are the fastest growing form of new media. Spotify said it added 1.2 million new podcasts to its catalog in 2021, while it’s reported that Apple podcasts grew by about half that, with 570,000 new shows. In 2020, a total of 885,000 new podcasts were launched worldwide.  The industry is growing so incredibly fast.Continue reading “Podcasts: A Key Part of Your Publicity Strategy”

5 Things I Learned from PW’s BookLife Indie Author Forum

Last weekend, P&C co-sponsored the inaugural BookLife Indie Author Forum by Publisher’s Weekly, a virtual conference for indie authors, publishers, and book experts from all around the world. The forum featured expert-packed panels discussing every aspect of the book world! The day was packed with workshops and information sessions (as well as networking!) devoted toContinue reading “5 Things I Learned from PW’s BookLife Indie Author Forum”

5 Publishing Predictions for 2022

2021 was a record-setting year for the publishing industry–many publishers saw some of the best years they’ve ever had in sales. So what’s ahead for us in 2022? Read on for our industry predictions, and let us know what you think is the next trend for publishing. Prediction: Supply chain issues will continue, and pricesContinue reading “5 Publishing Predictions for 2022”

11 Publicity & Marketing Secrets to be a Successful & Media-Savvy Author

Come in close, we’re going to share a little publishing secret with you… A happy publicist makes for a happy author. The secret to happiness all around? An active and engaged author! While publicists will not admit to having a favorite author or client, there are a few tips, tricks, and things every author shouldContinue reading “11 Publicity & Marketing Secrets to be a Successful & Media-Savvy Author”