Book Advertising 101: An Interview with a Digital Marketing Strategist

Advertising is everywhere we look, in everything we do. If you’re wondering how to build awareness for your book through social media or digital ads, but don’t know where to start–look no further! Pacific & Court Digital Marketing Manager Rebecca Parrillo is sharing the answers to the most frequently asked advertising questions. Here’s Book AdvertisingContinue reading “Book Advertising 101: An Interview with a Digital Marketing Strategist”

What I Learned About PR & Marketing: From Author Shari Leid

In this new blog series, we’ll share an author’s perspective on all the lessons learned from their book publicity and digital marketing campaigns. This week, life and mindset coach Shari Leid is sharing her experience launching The Friendship Series into the world. Shari’s a long-time P&C client and has worked with president Kourtney Jason sinceContinue reading “What I Learned About PR & Marketing: From Author Shari Leid”

3 Do’s (and 1 Don’t) For Growing Your Social Media Following

As an author, it’s important to get your books out there, know your audience, and communicate with them. Afterall, they’re the ones that buy your books! Social media is a great way to directly reach your audience, market your titles, and grow your following. Whether you’re starting from zero or have 5,000 followers, growing yourContinue reading “3 Do’s (and 1 Don’t) For Growing Your Social Media Following”

Publicity vs. Marketing: An Author’s Guide

Your book is done! You’re as ready as you’ll ever be to share it with the world. But what’s next? How do you get your book out there? How do you make sure your audience finds it? Should you look into publicity or marketing? Or both? And what’s the difference between PR and marketing anyway?Continue reading “Publicity vs. Marketing: An Author’s Guide”

Digital Ads 101: Building a Cookbook Audience on Facebook Advertising

If you are new to promoting your books with Facebook advertising, Pacific & Court can help. We have years of experience building, testing and perfecting Facebook and Instagram ads to get the best bang for the digital buck. Below is a snapshot of how to start analyzing audiences on Facebook Advertising. One of our favoriteContinue reading “Digital Ads 101: Building a Cookbook Audience on Facebook Advertising”