Social media gives authors a chance to connect with readers and promote their books. But with so many different platforms and types of posts to choose from, it can be hard to know where to start and what type of content to create. Here are 15 types of social media posts you can create andContinue reading “15 Social Media Posts to Promote Your Book”
Category Archives: Digital Marketing
5 Common Marketing Mistakes Authors Make – And Expert Solutions
Marketing a new book is an exciting and oftentimes life-changing experience. Authors get to promote their writing, make new writer friends, and build a genuine community of readers. Authors may also feel overwhelmed and self-conscious about whether or not they are marketing their book correctly to reach their target audience. Here, learn five common mistakesContinue reading “5 Common Marketing Mistakes Authors Make – And Expert Solutions”
The Indie Author’s Dictionary: 25 Publishing Words & Phrases You Need to Know
If you’re new to the publishing world, there are common words, terms, and phrases you’ll need to know as you work on your book! Here’s the Indie Author’s Dictionary, with 25 words and phrases you need to know to be a publishing pro. Advance: A payment made in advance of the book’s publication against futureContinue reading “The Indie Author’s Dictionary: 25 Publishing Words & Phrases You Need to Know”
Book Advertising 101: Interview with a Digital Marketer
Advertising is everywhere we look, in everything we do. If you’re wondering how to build awareness for your book through social media or digital ads, but don’t know where to start–look no further! Pacific & Court Digital Marketing Manager Rebecca Parrillo is sharing the answers to the most frequently asked book advertising questions. Here’s BookContinue reading “Book Advertising 101: Interview with a Digital Marketer”
What I Learned About PR & Marketing: From Author Shari Leid
In this new blog series, we’ll share an author’s perspective on all the lessons learned from their book publicity and digital marketing campaigns. This week, life and mindset coach Shari Leid is sharing her experience launching The Friendship Series into the world. Shari’s a long-time P&C client and has worked with president Kourtney Jason sinceContinue reading “What I Learned About PR & Marketing: From Author Shari Leid”
3 Social Media Do’s (and 1 Don’t) for Authors
As an author, it’s important to get your books out there, know your audience, and communicate with them. Afterall, they’re the ones that buy your books! Social media is a great way to directly reach your audience, market your titles, and grow your following. Whether you’re starting from zero or have 5,000 followers, growing yourContinue reading “3 Social Media Do’s (and 1 Don’t) for Authors”
Publicity vs. Marketing: An Author’s Guide
Your book is done! You’re as ready as you’ll ever be to share it with the world. But what’s next? How do you get your book out there? How do you make sure your audience finds it? Should you look into publicity or marketing? Or both? And what’s the difference between PR and marketing anyway?Continue reading “Publicity vs. Marketing: An Author’s Guide”
Digital Ads 101: Building a Cookbook Audience on Facebook Advertising
If you are new to promoting your books with Facebook advertising, Pacific & Court can help. We have years of experience building, testing and perfecting Facebook and Instagram ads to get the best bang for the digital buck. Below is a snapshot of how to start analyzing audiences on Facebook Advertising. One of our favoriteContinue reading “Digital Ads 101: Building a Cookbook Audience on Facebook Advertising”