3 Do’s (and 1 Don’t) For Growing Your Social Media Following

As an author, it’s important to get your books out there, know your audience, and communicate with them. Afterall, they’re the ones that buy your books! Social media is a great way to directly reach your audience, market your titles, and grow your following. Whether you’re starting from zero or have 5,000 followers, growing yourContinue reading “3 Do’s (and 1 Don’t) For Growing Your Social Media Following”

Publicity vs. Marketing: An Author’s Guide

Your book is done! You’re as ready as you’ll ever be to share it with the world. But what’s next? How do you get your book out there? How do you make sure your audience finds it? Should you look into publicity or marketing? Or both? And what’s the difference between PR and marketing anyway?Continue reading “Publicity vs. Marketing: An Author’s Guide”

Digital Ads 101: Building a Cookbook Audience on Facebook Advertising

If you are new to promoting your books with Facebook advertising, Pacific & Court can help. We have years of experience building, testing and perfecting Facebook and Instagram ads to get the best bang for the digital buck. Below is a snapshot of how to start analyzing audiences on Facebook Advertising. One of our favoriteContinue reading “Digital Ads 101: Building a Cookbook Audience on Facebook Advertising”