Pacific & Court can tailor a publicity and marketing plan for any book you are looking to promote. Read through our suite of services below and decide what your priorities might be. Then contact us and we’ll set up a free consultation to discuss options and different strategies. You can also download a more detailed description of the services we offer by clicking on the link below.
Publicity Services
Strategic, Tailored Publicity Campaigns
Pacific & Court offers full-service customized publicity campaigns to reflect the goals and needs of the author and the book. We craft tailored publicity plans for all genres of books, including non-fiction, fiction, business, children’s books, self-help, self-published, etc. Our strategic campaigns target national and local media, including print, online and broadcast outlets, to secure impactful coverage.
- Newspapers
- Magazines
- TV
- Radio
- Podcasts
- Digital media
- Blogs
Blog Tours
P&C coordinates and schedules blog tours with influential book blogs, bookstagrammers, book-tubers, and book-tokers.
- Book reviews
- Cover features
- Social media posts
- Author Q&As
- Excerpts
- Giveaways
Signing and Events
P&C organizes and promotes author appearances, book signings, and professional events.
- Launch events
- Virtual book signings
- Speaking engagements
- Media interviews and appearances
Book Reviews
P&C will secure book reviews through traditional news media as well as bloggers and key book influencers.
- Amazon
- Goodreads
- NetGalley
- Blogs
- Book editors
Author Platforms
P&C will guide authors on how to build and grow their platforms through bylined articles, op-ed columns, expert interviews as well as social media presence.
Digital Marketing Services
Social Media Management
Let Pacific & Court remove the time-consuming burden of managing your social media accounts with our suite of services to design, generate and schedule a consistent stream of organic social media posts.
Social Media Advertising
P&C offers a suite of paid social media advertising across multiple platforms to dramatically expand the reach of your titles and build awareness both before and after release.
- Facebook and Instagram
- Google Search
- YouTube (pre- and mid-roll)
- BookBub
- BookRiot
Amazon Advertising
P&C manages all Amazon advertising services, from sponsored products to full Amazon Store launches, to effectively and efficiently boost sales of titles based on critical search keywords.
- Sponsored Product, Brand and Display
- Kindle Lockscreen
- Amazon Store design and management*
*Available to publishers and authors with multiple titles
Influencer Outreach
Pacific & Court can help identify, contact and work with key influencers across social media networks to get your book into the hands of individuals that can spread word of your book to their fans.
Marketing Consulting
One-On-One Consulting
As proven experts in publishing, promoting, and marketing bestselling books, P&C can help your publishing and marketing team build and execute a strategy to improve the way your company reaches new audiences and sells books online.
- Digital advertising strategy, testing and analysis
- Building and optimizing email newsletters
- Google Analytics and Google Tag Manager deployment, reporting and analysis
- Earning money through affiliate accounts
- SEO and website optimization
- Amazon Advertising strategies and best practices
- Book metadata optimization for organic search
- Building and operating a D2C store (using Shopify)
Latest from the Blog
Author Q&A with Evette Davis: What I Learned Through my Cover Redesign
Seeing your book come to life visually through the cover design can be an exhilarating moment in the publishing process. As we covered in part one of the series, your book cover can convey so much to readers. Last year, we had the honor of working with author Evette Davis on the launch of 48…
Book Covers 101: Five Steps to Getting Your Design Right
They say not to judge a book by its cover. But if we’re being totally honest, we all love to judge a book cover. And as an author, your book cover can make or break a reader’s interest in picking up your work. For any book, the cover is an important marketing tool to attract…
5 Strategies to Get More Book Reviews
Book reviews are instrumental in a book’s success. They are like liquid gold to authors, but readers don’t always realize their importance! Many will find a new book series, binge-read it, and move on without thinking about the long-lasting impact of writing a review. (It’s nothing personal, of course! We all live busy lives.) Some…