Pacific & Court can tailor a publicity and marketing plan for any book you are looking to promote. Read through our suite of services below and decide what your priorities might be. Then contact us and we’ll set up a free consultation to discuss options and different strategies. You can also download a more detailed description of the services we offer by clicking on the link below.
Strategic, Tailored Publicity Campaigns
Pacific & Court offers full-service customized publicity campaigns to reflect the goals and needs of the author and the book. We craft tailored publicity plans for all genres of books, including non-fiction, fiction, business, children’s books, self-help, self-published, etc. Our strategic campaigns target national and local media, including print, online and broadcast outlets, to secure impactful coverage.
- Digital media
Signing and Events
Social Media Management
Social Media Advertising
As proven experts in publishing, promoting, and marketing bestselling books, P&C can help your publishing and marketing team build and execute a strategy to improve the way your company reaches new audiences and sells books online.
- Digital advertising strategy, testing and analysis
- Building and optimizing email newsletters
- Google Analytics and Google Tag Manager deployment, reporting and analysis
- Earning money through affiliate accounts
- SEO and website optimization
- Amazon Advertising strategies and best practices
- Book metadata optimization for organic search
- Building and operating a D2C store (using Shopify)
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Every writer knows that feeling. You sit down with the intent to write, but instead, you end up staring at the blank page in front of you, hopelessly stuck, with the cursor flashing in your face–you’ve got a case of writer’s block. Maybe you just can’t find the inspiration to get your creative juices flowing,Continue reading “How to Beat Writer’s Block: 10 Authors Share Their Tips + Tricks”
Having a newsletter is a great way to build and maintain an active, engaged audience of readers. When you have an email list, you have direct access to your audience in their inbox. This is especially important if (worst case scenario!) you lose access to your social media accounts or however else you communicate andContinue reading “Want to Start a Newsletter? 5 Dos and Don’ts for Authors”
In this new blog series, the P&C team will take you through a PR campaign, detailing everything from the client’s goals, our strategic planning, and creative pitch angles to the secured placements, overall campaign results, and the author’s perspective on the experience. Book: The Unofficial Hocus Pocus Cookbook by Bridget Thoreson Publication Date: September 7,Continue reading “Inside the PR Campaign: The Unofficial Hocus Pocus Cookbook”