Pacific & Court can tailor a publicity and marketing plan for any book you are looking to promote. Read through our suite of services below and decide what your priorities might be. Then contact us and we’ll set up a free consultation to discuss options and different strategies. You can also download a more detailed description of the services we offer by clicking on the link below.
Strategic, Tailored Publicity Campaigns
Pacific & Court offers full-service customized publicity campaigns to reflect the goals and needs of the author and the book. We craft tailored publicity plans for all genres of books, including non-fiction, fiction, business, children’s books, self-help, self-published, etc. Our strategic campaigns target national and local media, including print, online and broadcast outlets, to secure impactful coverage.
- Digital media
P&C coordinates and schedules blog tours with influential book blogs, bookstagrammers, book-tubers, and book-tokers.
- Book reviews
- Cover features
- Social media posts
- Author Q&As
Signing and Events
P&C organizes and promotes author appearances, book signings, and professional events.
- Launch events
- Virtual book signings
- Speaking engagements
- Media interviews and appearances
P&C will secure book reviews through traditional news media as well as bloggers and key book influencers.
- Book editors
P&C will guide authors on how to build and grow their platforms through bylined articles, op-ed columns, expert interviews as well as social media presence.
Digital Marketing Services
Social Media Management
Let Pacific & Court remove the time-consuming burden of managing your social media accounts with our suite of services to design, generate and schedule a consistent stream of organic social media posts.
Social Media Advertising
P&C offers a suite of paid social media advertising across multiple platforms to dramatically expand the reach of your titles and build awareness both before and after release.
- Facebook and Instagram
- Google Search
- YouTube (pre- and mid-roll)
P&C manages all Amazon advertising services, from sponsored products to full Amazon Store launches, to effectively and efficiently boost sales of titles based on critical search keywords.
- Sponsored Product, Brand and Display
- Kindle Lockscreen
- Amazon Store design and management*
*Available to publishers and authors with multiple titles
Pacific & Court can help identify, contact and work with key influencers across social media networks to get your book into the hands of individuals that can spread word of your book to their fans.
As proven experts in publishing, promoting, and marketing bestselling books, P&C can help your publishing and marketing team build and execute a strategy to improve the way your company reaches new audiences and sells books online.
- Digital advertising strategy, testing and analysis
- Building and optimizing email newsletters
- Google Analytics and Google Tag Manager deployment, reporting and analysis
- Earning money through affiliate accounts
- SEO and website optimization
- Amazon Advertising strategies and best practices
- Book metadata optimization for organic search
- Building and operating a D2C store (using Shopify)
Latest from the Blog
The Indie Author’s PR Glossary: 20 Words To Know
Boilerplate, bylines, embargo, pitches, press hits… the world of PR has a language all its own! As you step into the publicity spotlight for your book launch, here are the terms and phrases you’ll want to learn about all things PR. B-roll: This is secondary background footage (photos or videos) often used in TV segments.…
How To Use Your Local Community Connections for Book Support
One of the biggest changes in recent years to the media landscape is the focus on hyperlocality, meaning that your local newspapers, magazines, and digital news sites will only write and publish stories that feature a strong connection to that specific city, community, or region. Local news must be local. While everyone dreams of getting…
5 Common Marketing Mistakes Authors Make – And Expert Solutions
Marketing a new book is an exciting and oftentimes life-changing experience. Authors get to promote their writing, make new writer friends, and build a genuine community of readers. Authors may also feel overwhelmed and self-conscious about whether or not they are marketing their book correctly to reach their target audience. Here, learn five common mistakes…