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Publicity vs. Marketing: An Author’s Guide
Your book is done! You’re as ready as you’ll ever be to share it with the world. But what’s next? How do you get your book out there? How do you make sure your audience finds it? Should you look into publicity or marketing? Or both? And what’s the difference between PR and marketing anyway?Continue reading “Publicity vs. Marketing: An Author’s Guide”
Four Tips to Promote and Market Your Non-Fiction Book
Promoting and marketing non-fiction books is a different experience compared to other genres of books. Here are some tips to get you started. Write, write, write. Whether you’re sharing your expertise on social media or drafting op-eds and bylined articles for placement, get your name out there. On social, use hashtags that are popular within your industry.Continue reading “Four Tips to Promote and Market Your Non-Fiction Book”
Publishing 101: An Interview with an Acquisition Editor
So, you’ve finally done it. You’ve written your book – congratulations! Now what do you do? We sat down with Casie Vogel, the director of editorial and acquisitions of independent publisher, Ulysses Press, to ask her some questions you may have about publishing. Here’s Publishing 101. Introduce yourself! My name is Casie Vogel, and I’mContinue reading “Publishing 101: An Interview with an Acquisition Editor”