As a non-fiction author, you know that writing a great book is only half the battle. You also need to promote your book effectively if you want people to read it. Unfortunately, many non-fiction authors make common PR mistakes that can hurt their book’s chances of success.
Here are five of the most common PR mistakes non-fiction authors make:
1. Not understanding your audience
Before you can start promoting your book, you need to understand who your target audience is. Who are you writing for? What are their interests? What are their pain points? Once you understand your audience, you can tailor your PR efforts to reach them more effectively.
2. Not identifying your PR goals
What do you hope to achieve with your PR efforts? Do you want to increase book sales? Generate buzz about your book? Get interviews with major media outlets? Once you know what you want to achieve, you can develop strategies that will help you reach your goals.
3. Not having a web presence
In today’s world, it’s essential for authors to have a strong and active presence online. Your website should be up-to-date and include information about your book, as well as your bio, contact information, and social media links. You should also make sure your book is available for purchase at major online retailers.
4. Not utilizing social media
Social media is a powerful tool that can be used to reach a large audience. Make sure you’re active on social media and using it to promote your book. Share excerpts from your book, post interesting articles related to your topic, and run contests and giveaways.
5. Starting PR too late
Don’t wait until your book is published to start promoting it! Start PR efforts early and build momentum leading up to your book’s release. This will help you generate buzz and interest in your book before it hits shelves.
By avoiding these common PR mistakes, you can increase your chances of success as a non-fiction author. So what are you waiting for? Drop P&C a note to start promoting your book today!