3 Do’s (and 1 Don’t) For Growing Your Social Media Following

As an author, it’s important to get your books out there, know your audience, and communicate with them. Afterall, they’re the ones that buy your books! Social media is a great way to directly reach your audience, market your titles, and grow your following. Whether you’re starting from zero or have 5,000 followers, growing yourContinue reading “3 Do’s (and 1 Don’t) For Growing Your Social Media Following”

5 Ways to Boost Book Sales This Holiday Season

We are right in the middle of the holiday shopping season, and no matter where you go or who you ask, books remain a popular and timeless gift year after year. Around 30-40 percent of consumers who responded to annual surveys between 2012-2020 said they plan to buy books as gifts for the holidays. BasedContinue reading “5 Ways to Boost Book Sales This Holiday Season”

Publicity vs. Marketing: An Author’s Guide

Your book is done! You’re as ready as you’ll ever be to share it with the world. But what’s next? How do you get your book out there? How do you make sure your audience finds it? Should you look into publicity or marketing? Or both? And what’s the difference between PR and marketing anyway?Continue reading “Publicity vs. Marketing: An Author’s Guide”

Four Tips to Promote and Market Your Non-Fiction Book

Promoting and marketing non-fiction books is a different experience compared to other genres of books. Here are some tips to get you started. Write, write, write. Whether you’re sharing your expertise on social media or drafting op-eds and bylined articles for placement, get your name out there. On social, use hashtags that are popular within your industry.Continue reading “Four Tips to Promote and Market Your Non-Fiction Book”

Publishing 101: An Interview with an Acquisition Editor

So, you’ve finally done it. You’ve written your book – congratulations! Now what do you do? We sat down with Casie Vogel, the director of editorial and acquisitions of independent publisher, Ulysses Press, to ask her some questions you may have about publishing. Here’s Publishing 101. Introduce yourself! My name is Casie Vogel, and I’mContinue reading “Publishing 101: An Interview with an Acquisition Editor”

Publicity 101: An Interview with a Publicist

Interested in getting publicity for your book, but don’t know where to start? Look no further! We sat down with Pacific & Court President, Kourtney Jason, to ask your burning questions. Here’s Publicity 101! — Introduce yourself! Hi! I’m Kourtney Jason, and I’m the president and co-founder of Pacific & Court. I have more thanContinue reading “Publicity 101: An Interview with a Publicist”

Five Awards for Independent Authors

Looking to get your book recognized? Below are our Top 5 book awards that are open to independent and self-published authors. Publisher’s Weekly: Booklife PrizeThe Booklife Prize costs $99 to enter (at the time of writing) and comes with a potential $5,000 grand prize (and $1,000 + social media promotion for finalists). Indie Book Awards:Continue reading “Five Awards for Independent Authors”

Digital Ads 101: Building a Cookbook Audience on Facebook Advertising

If you are new to promoting your books with Facebook advertising, Pacific & Court can help. We have years of experience building, testing and perfecting Facebook and Instagram ads to get the best bang for the digital buck. Below is a snapshot of how to start analyzing audiences on Facebook Advertising. One of our favoriteContinue reading “Digital Ads 101: Building a Cookbook Audience on Facebook Advertising”

Top KDP Tools for Publishing Your Book

If you are self-publishing a book or moving it over for publication on Amazon’s Kindle Direct Publishing (KDP) platform, these downloadable tools are must haves. Download them below. KDP Royalty Calculator. This Excel sheet provides an interactive tool for calculating what “royalty” Amazon will pay you for each book you sell through KDP. The royaltyContinue reading “Top KDP Tools for Publishing Your Book”