Boilerplate, bylines, embargo, pitches, press hits… the world of PR has a language all its own! As you step into the publicity spotlight for your book launch, here are the terms and phrases you’ll want to learn about all things PR. B-roll: This is secondary background footage (photos or videos) often used in TV segments.Continue reading “The Indie Author’s PR Glossary: 20 Words To Know”
Author Archives: Pacific & Court
How To Use Your Local Community Connections for Book Support
One of the biggest changes in recent years to the media landscape is the focus on hyperlocality, meaning that your local newspapers, magazines, and digital news sites will only write and publish stories that feature a strong connection to that specific city, community, or region. Local news must be local. While everyone dreams of gettingContinue reading “How To Use Your Local Community Connections for Book Support”
5 Common Marketing Mistakes Authors Make – And Expert Solutions
Marketing a new book is an exciting and oftentimes life-changing experience. Authors get to promote their writing, make new writer friends, and build a genuine community of readers. Authors may also feel overwhelmed and self-conscious about whether or not they are marketing their book correctly to reach their target audience. Here, learn five common mistakesContinue reading “5 Common Marketing Mistakes Authors Make – And Expert Solutions”
How to Beat Writer’s Block: 10 More Authors Share Their Tips + Tricks
Every writer knows that feeling. You sit down to write, but your fingers are frozen, unable to type, and the blank page is staring right back at you. Ugh! You’ve been hit with writer’s block! Whether you’re lacking inspiration, burnt out, or have too many other things on your mind to think clearly, you’ll needContinue reading “How to Beat Writer’s Block: 10 More Authors Share Their Tips + Tricks”
The Indie Author’s Dictionary: 25 Publishing Words & Phrases You Need to Know
If you’re new to the publishing world, there are common words, terms, and phrases you’ll need to know as you work on your book! Here’s the Indie Author’s Dictionary, with 25 words and phrases you need to know to be a publishing pro. Advance: A payment made in advance of the book’s publication against futureContinue reading “The Indie Author’s Dictionary: 25 Publishing Words & Phrases You Need to Know”
P&C Year in Review: 2022 Publicity + Marketing Highlights
As 2022 comes to a close, we are filled with gratitude to have worked alongside our incredible roster of authors and independent publishers. This year, with all that was accomplished and achieved, was one for the BOOKS–pun intended! We secured wishlist coverage for our authors, supported book sales with our marketing strategies, grew digital audiencesContinue reading “P&C Year in Review: 2022 Publicity + Marketing Highlights”
Book Events 101: What You Need to Know About Planning Author Events
Book events can be so much fun and signing books for readers can be an out-of-body experience! However, for the average author, planning successful book events will not make your book a bestseller. They are a great way to celebrate the accomplishment of your book being published, but they also require heavy lifting for promotionContinue reading “Book Events 101: What You Need to Know About Planning Author Events”
How to Beat Writer’s Block: 10 Authors Share Their Tips + Tricks
Every writer knows that feeling. You sit down with the intent to write, but instead, you end up staring at the blank page in front of you, hopelessly stuck, with the cursor flashing in your face–you’ve got a case of writer’s block. Maybe you just can’t find the inspiration to get your creative juices flowing,Continue reading “How to Beat Writer’s Block: 10 Authors Share Their Tips + Tricks”
Want to Start a Newsletter? 5 Dos and Don’ts for Authors
Having a newsletter is a great way to build and maintain an active, engaged audience of readers. When you have an email list, you have direct access to your audience in their inbox. This is especially important if (worst case scenario!) you lose access to your social media accounts or however else you communicate andContinue reading “Want to Start a Newsletter? 5 Dos and Don’ts for Authors”
Inside the PR Campaign: The Unofficial Hocus Pocus Cookbook
In this new blog series, the P&C team will take you through a PR campaign, detailing everything from the client’s goals, our strategic planning, and creative pitch angles to the secured placements, overall campaign results, and the author’s perspective on the experience. Book: The Unofficial Hocus Pocus Cookbook by Bridget Thoreson Publication Date: September 7,Continue reading “Inside the PR Campaign: The Unofficial Hocus Pocus Cookbook”