3 Questions to Ask Yourself When Planning Your Social Media Strategy

In the last few years, the social media strategy of book publicity and marketing campaigns has exponentially grown and changed–just like the ever-changing algorithms of these social platforms! (We’re looking at you, Facebook and Instagram!) At P&C, our PR campaigns include media outreach to book reviewers on Instagram, TikTok, and YouTube for coverage opportunities includingContinue reading “3 Questions to Ask Yourself When Planning Your Social Media Strategy”

5 Easy Ways to Get Your Community to Support Your Book

It’s never easy to ask for help. And that rings especially true when you need to ask your real-life and virtual communities to support the launch of your forthcoming book. Authors often tell us how uncomfortable they feel posting about their book on social media–it can feel too braggadocious, they say. But in reality, theContinue reading “5 Easy Ways to Get Your Community to Support Your Book”

Everything You Need to Know About BookTok

When BookTok first came on the scene, the publishing industry was taken by storm. BookTok has consistently remained one of the most active communities on TikTok, with over 72 billion views as of the writing of this post. BookTok is the spot for book lovers of all kinds to share books they’re reading, new orContinue reading “Everything You Need to Know About BookTok”

The Social Media Timeline Every Author Needs for a Successful Book Launch

Bookstagram, BookTok, BookTube–one of the best ways to spread the word about your book is through the power and community of readers and book reviewers on social media. But it’s not enough to rely on others to promote your book–you need your own strategic social media roll-out to boost pre-orders, generate buzz, highlight your mediaContinue reading “The Social Media Timeline Every Author Needs for a Successful Book Launch”

Book Advertising 101: An Interview with a Digital Marketing Strategist

Advertising is everywhere we look, in everything we do. If you’re wondering how to build awareness for your book through social media or digital ads, but don’t know where to start–look no further! Pacific & Court Digital Marketing Manager Rebecca Parrillo is sharing the answers to the most frequently asked advertising questions. Here’s Book AdvertisingContinue reading “Book Advertising 101: An Interview with a Digital Marketing Strategist”

What I Learned About PR & Marketing: From Author Shari Leid

In this new blog series, we’ll share an author’s perspective on all the lessons learned from their book publicity and digital marketing campaigns. This week, life and mindset coach Shari Leid is sharing her experience launching The Friendship Series into the world. Shari’s a long-time P&C client and has worked with president Kourtney Jason sinceContinue reading “What I Learned About PR & Marketing: From Author Shari Leid”

Let’s Talk About Podcasts: A Key Part of Your Publicity Strategy

Podcasts are the fastest growing form of new media. Spotify said it added 1.2 million new podcasts to its catalog in 2021, while it’s reported that Apple podcasts grew by about half that, with 570,000 new shows. In 2020, a total of 885,000 new podcasts were launched worldwide.  The industry is growing so incredibly fast.Continue reading “Let’s Talk About Podcasts: A Key Part of Your Publicity Strategy”

5 Things I Learned from PW’s BookLife Indie Author Forum

Last weekend, P&C co-sponsored the inaugural BookLife Indie Author Forum by Publisher’s Weekly, a virtual conference for indie authors, publishers, and book experts from all around the world. The forum featured expert-packed panels discussing every aspect of the book world! The day was packed with workshops and information sessions (as well as networking!) devoted toContinue reading “5 Things I Learned from PW’s BookLife Indie Author Forum”

5 Publishing Predictions for 2022

2021 was a record-setting year for the publishing industry–many publishers saw some of the best years they’ve ever had in sales. So what’s ahead for us in 2022? Read on for our industry predictions, and let us know what you think is the next trend for publishing. Prediction: Supply chain issues will continue, and pricesContinue reading “5 Publishing Predictions for 2022”