Everything You Need to Know About BookTok

When BookTok first came on the scene, the publishing industry was taken by storm. BookTok has consistently remained one of the most active communities on TikTok, with over 72 billion views as of the writing of this post. BookTok is the spot for book lovers of all kinds to share books they’re reading, new orContinue reading “Everything You Need to Know About BookTok”

What I Learned About PR & Marketing: From Author Shari Leid

In this new blog series, we’ll share an author’s perspective on all the lessons learned from their book publicity and digital marketing campaigns. This week, life and mindset coach Shari Leid is sharing her experience launching The Friendship Series into the world. Shari’s a long-time P&C client and has worked with president Kourtney Jason sinceContinue reading “What I Learned About PR & Marketing: From Author Shari Leid”

Let’s Talk About Podcasts: A Key Part of Your Publicity Strategy

Podcasts are the fastest growing form of new media. Spotify said it added 1.2 million new podcasts to its catalog in 2021, while it’s reported that Apple podcasts grew by about half that, with 570,000 new shows. In 2020, a total of 885,000 new podcasts were launched worldwide.  The industry is growing so incredibly fast.Continue reading “Let’s Talk About Podcasts: A Key Part of Your Publicity Strategy”

5 Things I Learned from PW’s BookLife Indie Author Forum

Last weekend, P&C co-sponsored the inaugural BookLife Indie Author Forum by Publisher’s Weekly, a virtual conference for indie authors, publishers, and book experts from all around the world. The forum featured expert-packed panels discussing every aspect of the book world! The day was packed with workshops and information sessions (as well as networking!) devoted toContinue reading “5 Things I Learned from PW’s BookLife Indie Author Forum”

11 Publicity & Marketing Secrets to be a Successful & Media-Savvy Author

Come in close, we’re going to share a little publishing secret with you… A happy publicist makes for a happy author. The secret to happiness all around? An active and engaged author! While publicists will not admit to having a favorite author or client, there are a few tips, tricks, and things every author shouldContinue reading “11 Publicity & Marketing Secrets to be a Successful & Media-Savvy Author”

Publicity vs. Marketing: An Author’s Guide

Your book is done! You’re as ready as you’ll ever be to share it with the world. But what’s next? How do you get your book out there? How do you make sure your audience finds it? Should you look into publicity or marketing? Or both? And what’s the difference between PR and marketing anyway?Continue reading “Publicity vs. Marketing: An Author’s Guide”

Publicity 101: An Interview with a Publicist

Interested in getting publicity for your book, but don’t know where to start? Look no further! We sat down with Pacific & Court President, Kourtney Jason, to ask your burning questions. Here’s Publicity 101! — Introduce yourself! Hi! I’m Kourtney Jason, and I’m the president and co-founder of Pacific & Court. I have more thanContinue reading “Publicity 101: An Interview with a Publicist”