If you’re new to the publishing world, there are common words, terms, and phrases you’ll need to know as you work on your book! Here’s the Indie Author’s Dictionary, with 25 words and phrases you need to know to be a publishing pro. Advance: A payment made in advance of the book’s publication against futureContinue reading “The Indie Author’s Dictionary: 25 Publishing Words & Phrases You Need to Know”
Category Archives: Publicity/Public Relations
Inside the PR Campaign: The Unofficial Hocus Pocus Cookbook
In this new blog series, the P&C team will take you through a PR campaign, detailing everything from the client’s goals, our strategic planning, and creative pitch angles to the secured placements, overall campaign results, and the author’s perspective on the experience. Book: The Unofficial Hocus Pocus Cookbook by Bridget Thoreson Publication Date: September 7,Continue reading “Inside the PR Campaign: The Unofficial Hocus Pocus Cookbook”
What I Learned About PR & Marketing: From Author Shari Leid
In this new blog series, we’ll share an author’s perspective on all the lessons learned from their book publicity and digital marketing campaigns. This week, life and mindset coach Shari Leid is sharing her experience launching The Friendship Series into the world. Shari’s a long-time P&C client and has worked with president Kourtney Jason sinceContinue reading “What I Learned About PR & Marketing: From Author Shari Leid”
Podcasts: A Key Part of Your Publicity Strategy
Podcasts are the fastest growing form of new media. Spotify said it added 1.2 million new podcasts to its catalog in 2021, while it’s reported that Apple podcasts grew by about half that, with 570,000 new shows. In 2020, a total of 885,000 new podcasts were launched worldwide. The industry is growing so incredibly fast.Continue reading “Podcasts: A Key Part of Your Publicity Strategy”
11 Publicity & Marketing Secrets to be a Successful & Media-Savvy Author
Come in close, we’re going to share a little publishing secret with you… A happy publicist makes for a happy author. The secret to happiness all around? An active and engaged author! While publicists will not admit to having a favorite author or client, there are a few tips, tricks, and things every author shouldContinue reading “11 Publicity & Marketing Secrets to be a Successful & Media-Savvy Author”
Publicity vs. Marketing: An Author’s Guide
Your book is done! You’re as ready as you’ll ever be to share it with the world. But what’s next? How do you get your book out there? How do you make sure your audience finds it? Should you look into publicity or marketing? Or both? And what’s the difference between PR and marketing anyway?Continue reading “Publicity vs. Marketing: An Author’s Guide”
Publicity 101: An Interview with a Publicist
Interested in getting publicity for your book, but don’t know where to start? Look no further! We sat down with Pacific & Court President, Kourtney Jason, to ask your burning questions. Here’s Publicity 101! — Introduce yourself! Hi! I’m Kourtney Jason, and I’m the president and co-founder of Pacific & Court. I have more thanContinue reading “Publicity 101: An Interview with a Publicist”