They say not to judge a book by its cover. But if we’re being totally honest, we all love to judge a book cover. And as an author, your book cover can make or break a reader’s interest in picking up your work. For any book, the cover is an important marketing tool to attractContinue reading “Book Covers 101: Five Steps to Getting Your Design Right”
Category Archives: Publicity/Public Relations
5 Strategies to Get More Book Reviews
Book reviews are instrumental in a book’s success. They are like liquid gold to authors, but readers don’t always realize their importance! Many will find a new book series, binge-read it, and move on without thinking about the long-lasting impact of writing a review. (It’s nothing personal, of course! We all live busy lives.) SomeContinue reading “5 Strategies to Get More Book Reviews”
7 Types of Pitches to Use in Your Book PR Campaign
We recently shared a PR glossary with terms and phrases to learn before starting your book launch. Now, let’s dive deeper into the different types of pitch angles you could utilize in your campaign and media outreach. Upcoming Book A standard book pitch highlights the new or forthcoming book with the goal to secure reviews,Continue reading “7 Types of Pitches to Use in Your Book PR Campaign”
The Indie Author’s PR Glossary: 20 Words To Know
Boilerplate, bylines, embargo, pitches, press hits… the world of PR has a language all its own! As you step into the publicity spotlight for your book launch, here are the terms and phrases you’ll want to learn about all things PR. B-roll: This is secondary background footage (photos or videos) often used in TV segments.Continue reading “The Indie Author’s PR Glossary: 20 Words To Know”
How To Use Your Local Community Connections for Book Support
One of the biggest changes in recent years to the media landscape is the focus on hyperlocality, meaning that your local newspapers, magazines, and digital news sites will only write and publish stories that feature a strong connection to that specific city, community, or region. Local news must be local. While everyone dreams of gettingContinue reading “How To Use Your Local Community Connections for Book Support”
The Indie Author’s Dictionary: 25 Publishing Words & Phrases You Need to Know
If you’re new to the publishing world, there are common words, terms, and phrases you’ll need to know as you work on your book! Here’s the Indie Author’s Dictionary, with 25 words and phrases you need to know to be a publishing pro. Advance: A payment made in advance of the book’s publication against futureContinue reading “The Indie Author’s Dictionary: 25 Publishing Words & Phrases You Need to Know”
P&C Year in Review: 2022 Publicity + Marketing Highlights
As 2022 comes to a close, we are filled with gratitude to have worked alongside our incredible roster of authors and independent publishers. This year, with all that was accomplished and achieved, was one for the BOOKS–pun intended! We secured wishlist coverage for our authors, supported book sales with our marketing strategies, grew digital audiencesContinue reading “P&C Year in Review: 2022 Publicity + Marketing Highlights”
Inside the PR Campaign: The Unofficial Hocus Pocus Cookbook
In this new blog series, the P&C team will take you through a PR campaign, detailing everything from the client’s goals, our strategic planning, and creative pitch angles to the secured placements, overall campaign results, and the author’s perspective on the experience. Book: The Unofficial Hocus Pocus Cookbook by Bridget Thoreson Publication Date: September 7,Continue reading “Inside the PR Campaign: The Unofficial Hocus Pocus Cookbook”
5 Ways to Get Community Support for Your Book
It’s never easy to ask for help. And that rings especially true when you need to ask your real-life and virtual communities to support the launch of your forthcoming book. Authors often tell us how uncomfortable they feel posting about their book on social media–it can feel too braggadocious, they say. But in reality, theContinue reading “5 Ways to Get Community Support for Your Book”
What I Learned About PR & Marketing: From Author Shari Leid
In this new blog series, we’ll share an author’s perspective on all the lessons learned from their book publicity and digital marketing campaigns. This week, life and mindset coach Shari Leid is sharing her experience launching The Friendship Series into the world. Shari’s a long-time P&C client and has worked with president Kourtney Jason sinceContinue reading “What I Learned About PR & Marketing: From Author Shari Leid”