If you’re a first-time author, you’re probably wondering how to get the word out about your book. Book publicity and marketing can be a daunting task, but it doesn’t have to be. Here are five dos and three don’ts to help you get started! Dos: Have a Web presence. In today’s world, it’s essential forContinue reading “Book Publicity 101: 8 Publicity Dos and Don’ts for First-Time Authors”
Category Archives: Author Promotion
5 Differences Between Fiction and Non-Fiction Book PR Campaigns
Book publicity campaigns are a great way to get the word out about your book and generate interest from potential readers. However, there are some key differences between fiction and nonfiction book PR campaigns that you should be aware of. Different Types of PR Hits For fiction books, the goal of a PR campaign isContinue reading “5 Differences Between Fiction and Non-Fiction Book PR Campaigns”
15 Social Media Posts to Promote Your Book
Social media gives authors a chance to connect with readers and promote their books. But with so many different platforms and types of posts to choose from, it can be hard to know where to start and what type of content to create. Here are 15 types of social media posts you can create andContinue reading “15 Social Media Posts to Promote Your Book”
5 Strategies to Get More Book Reviews
Book reviews are instrumental in a book’s success. They are like liquid gold to authors, but readers don’t always realize their importance! Many will find a new book series, binge-read it, and move on without thinking about the long-lasting impact of writing a review. (It’s nothing personal, of course! We all live busy lives.) SomeContinue reading “5 Strategies to Get More Book Reviews”
7 Types of Pitches to Use in Your Book PR Campaign
We recently shared a PR glossary with terms and phrases to learn before starting your book launch. Now, let’s dive deeper into the different types of pitch angles you could utilize in your campaign and media outreach. Upcoming Book A standard book pitch highlights the new or forthcoming book with the goal to secure reviews,Continue reading “7 Types of Pitches to Use in Your Book PR Campaign”
The Indie Author’s PR Glossary: 20 Words To Know
Boilerplate, bylines, embargo, pitches, press hits… the world of PR has a language all its own! As you step into the publicity spotlight for your book launch, here are the terms and phrases you’ll want to learn about all things PR. B-roll: This is secondary background footage (photos or videos) often used in TV segments.Continue reading “The Indie Author’s PR Glossary: 20 Words To Know”
How To Use Your Local Community Connections for Book Support
One of the biggest changes in recent years to the media landscape is the focus on hyperlocality, meaning that your local newspapers, magazines, and digital news sites will only write and publish stories that feature a strong connection to that specific city, community, or region. Local news must be local. While everyone dreams of gettingContinue reading “How To Use Your Local Community Connections for Book Support”
5 Common Marketing Mistakes Authors Make – And Expert Solutions
Marketing a new book is an exciting and oftentimes life-changing experience. Authors get to promote their writing, make new writer friends, and build a genuine community of readers. Authors may also feel overwhelmed and self-conscious about whether or not they are marketing their book correctly to reach their target audience. Here, learn five common mistakesContinue reading “5 Common Marketing Mistakes Authors Make – And Expert Solutions”
The Indie Author’s Dictionary: 25 Publishing Words & Phrases You Need to Know
If you’re new to the publishing world, there are common words, terms, and phrases you’ll need to know as you work on your book! Here’s the Indie Author’s Dictionary, with 25 words and phrases you need to know to be a publishing pro. Advance: A payment made in advance of the book’s publication against futureContinue reading “The Indie Author’s Dictionary: 25 Publishing Words & Phrases You Need to Know”
Book Events 101: What You Need to Know About Planning Author Events
Book events can be so much fun and signing books for readers can be an out-of-body experience! However, for the average author, planning successful book events will not make your book a bestseller. They are a great way to celebrate the accomplishment of your book being published, but they also require heavy lifting for promotionContinue reading “Book Events 101: What You Need to Know About Planning Author Events”