Having a newsletter is a great way to build and maintain an active, engaged audience of readers. When you have an email list, you have direct access to your audience in their inbox. This is especially important if (worst case scenario!) you lose access to your social media accounts or however else you communicate andContinue reading “Want to Start a Newsletter? 5 Dos and Don’ts for Authors”
Category Archives: Author Promotion
Inside the PR Campaign: The Unofficial Hocus Pocus Cookbook
In this new blog series, the P&C team will take you through a PR campaign, detailing everything from the client’s goals, our strategic planning, and creative pitch angles to the secured placements, overall campaign results, and the author’s perspective on the experience. Book: The Unofficial Hocus Pocus Cookbook by Bridget Thoreson Publication Date: September 7,Continue reading “Inside the PR Campaign: The Unofficial Hocus Pocus Cookbook”
Plan Your Social Media Strategy: 3 Questions to Ask Yourself
In the last few years, the social media strategy of book publicity and marketing campaigns has exponentially grown and changed–just like the ever-changing algorithms of these social platforms! (We’re looking at you, Facebook and Instagram!) At P&C, our PR campaigns include media outreach to book reviewers on Instagram, TikTok, and YouTube for coverage opportunities includingContinue reading “Plan Your Social Media Strategy: 3 Questions to Ask Yourself”
5 Ways to Get Community Support for Your Book
It’s never easy to ask for help. And that rings especially true when you need to ask your real-life and virtual communities to support the launch of your forthcoming book. Authors often tell us how uncomfortable they feel posting about their book on social media–it can feel too braggadocious, they say. But in reality, theContinue reading “5 Ways to Get Community Support for Your Book”
Everything You Need to Know About BookTok
When BookTok first came on the scene, the publishing industry was taken by storm. BookTok has consistently remained one of the most active communities on TikTok, with over 72 billion views as of the writing of this post. BookTok is the spot for book lovers of all kinds to share books they’re reading, new orContinue reading “Everything You Need to Know About BookTok”
The Social Media Timeline Every Author Needs
Bookstagram, BookTok, BookTube–one of the best ways to spread the word about your book is through the power and community of readers and book reviewers on social media. But it’s not enough to rely on others to promote your book–you need your own strategic social media roll-out to boost pre-orders, generate buzz, highlight your mediaContinue reading “The Social Media Timeline Every Author Needs”
Book Advertising 101: Interview with a Digital Marketer
Advertising is everywhere we look, in everything we do. If you’re wondering how to build awareness for your book through social media or digital ads, but don’t know where to start–look no further! Pacific & Court Digital Marketing Manager Rebecca Parrillo is sharing the answers to the most frequently asked book advertising questions. Here’s BookContinue reading “Book Advertising 101: Interview with a Digital Marketer”
What I Learned About PR & Marketing: From Author Shari Leid
In this new blog series, we’ll share an author’s perspective on all the lessons learned from their book publicity and digital marketing campaigns. This week, life and mindset coach Shari Leid is sharing her experience launching The Friendship Series into the world. Shari’s a long-time P&C client and has worked with president Kourtney Jason sinceContinue reading “What I Learned About PR & Marketing: From Author Shari Leid”
Podcasts: A Key Part of Your Publicity Strategy
Podcasts are the fastest growing form of new media. Spotify said it added 1.2 million new podcasts to its catalog in 2021, while it’s reported that Apple podcasts grew by about half that, with 570,000 new shows. In 2020, a total of 885,000 new podcasts were launched worldwide. The industry is growing so incredibly fast.Continue reading “Podcasts: A Key Part of Your Publicity Strategy”
FAQ: Building Your Online Presence as an Author
We’re answering some of the most frequently asked questions when it comes to your digital presence as an author.