hink of your author brand as the way you convey the essence of who you are and what you write, before your readers even pick up your book. It’s how you make promises to your reader through every visual and written element connected to your books. A strong brand not only attracts readers but also keeps them coming back for more.
Tag Archives: publishing houses
7 Ways Free AI Tools Can Reduce Your Marketing Load
Think of AI as your personal (unpaid) assistant. The following AI tools are designed to streamline and simplify gruntwork marketing processes, allowing you to focus on what you enjoy the most–the creative writing process. Read on for our list of ways free AI tools can help reduce your marketing workload.
7 Marketing Strategies To Unlock Your Book Launch’s Potential
The months before your book launch are integral to your success. You’ll need an organized plan and effective strategies to make sure your book gets the attention it needs to take off. If you’re new to publicity and marketing campaigns, this is a great place to start.
7 Places Readers Go to Find Their Next Book (And How to Get Your Book Noticed)
For authors, understanding where readers discover new books is crucial for boosting visibility and sales. From physical bookstores to digital spaces, readers follow various paths to their next great read. Here are seven key places readers go—and tips on how to get your book noticed in each.
11 Easy Tips For Authors Looking To Boost Their SEO Ranking
As an author, mastering Search Engine Optimization (SEO) is a powerful way to increase your book’s visibility, attract new readers, and grow your online presence. Whether you’re a debut novelist or a seasoned pro, leveraging SEO can help you connect with the right audience and get your work noticed.
A Day in the Life of a Publicist: Q&A with Kourtney Jason
Ever wondered what it’s like to be a book publicist? Now’s your chance to find out! A publicist’s job involves much more than sending press releases—it’s about crafting and executing a long-term publicity plan, building relationships, and ensuring that each book gets the attention it deserves. In this post, I’m sharing a behind-the-scenes look at a typical day in my life as a publicist and offering insights into how publicity campaigns are managed day-to-day.
Breaking Into BookTok: 4 Tips for Going Viral
BookTok has become one of the hottest places for authors to promote their books, with viral videos often translating into huge sales boosts. Look no further than the resurgence of Colleen Hoover. If you’re an author looking to break into this thriving community, here are 4 tips to make the next viral video.
How to Ace Online Book Marketing: A Comprehensive Guide to BookBub
BookBub is an online space that helps readers discover new books through personalized recommendations and daily deals. It’s a great tool for indie authors because it connects their books with a huge audience of avid readers who are always on the lookout for their next favorite read. In this blog post, we’ll explore a comprehensive guide on how to market your book on BookBub, leveraging its features to maximize your book’s success.
How to Set and Achieve Your Book PR Goals
Launching your book is an exciting milestone, but it’s crucial to have a well-thought-out Public Relations (PR) strategy to ensure its success. Setting realistic PR goals is key to managing expectations, gaining visibility, and achieving measurable results. In this guide, we’ll walk you through how to establish achievable PR goals that align with your book launch and marketing efforts.
How to Track Your Book Sales Metrics
Tracking your book sales is essential to understanding which strategies are working and where you need to adjust your marketing efforts. Here are some key platforms to try and metrics to watch.