7 Common Social Media Mistakes Authors Should Avoid – And What to Do Instead

Committing a few small faux pas can dramatically reduce traffic to your accounts and hinder your marketing efforts! In this blog post, we’ll go over some common social media mistakes authors make, how to avoid them, and what to do instead.

How to Build an Author Brand that Resonates with Readers

hink of your author brand as the way you convey the essence of who you are and what you write, before your readers even pick up your book. It’s how you make promises to your reader through every visual and written element connected to your books. A strong brand not only attracts readers but also keeps them coming back for more.