While digital galleys have their place, there are compelling reasons why sending a physical copy remains the superior choice when pitching books for media coverage.
Tag Archives: Digital marketing
7 Common Social Media Mistakes Authors Should Avoid – And What to Do Instead
Committing a few small faux pas can dramatically reduce traffic to your accounts and hinder your marketing efforts! In this blog post, we’ll go over some common social media mistakes authors make, how to avoid them, and what to do instead.
The Indie Author’s Guide to Different Kinds of Digital Content
As an indie author, creating a successful online presence is essential for connecting with your readers and building a strong fanbase. This guide breaks down the different types of digital content you can create to help you determine which aligns best with your marketing goals.
7 Marketing Strategies To Unlock Your Book Launch’s Potential
The months before your book launch are integral to your success. You’ll need an organized plan and effective strategies to make sure your book gets the attention it needs to take off. If you’re new to publicity and marketing campaigns, this is a great place to start.
7 Places Readers Go to Find Their Next Book (And How to Get Your Book Noticed)
For authors, understanding where readers discover new books is crucial for boosting visibility and sales. From physical bookstores to digital spaces, readers follow various paths to their next great read. Here are seven key places readers go—and tips on how to get your book noticed in each.
11 Easy Tips For Authors Looking To Boost Their SEO Ranking
As an author, mastering Search Engine Optimization (SEO) is a powerful way to increase your book’s visibility, attract new readers, and grow your online presence. Whether you’re a debut novelist or a seasoned pro, leveraging SEO can help you connect with the right audience and get your work noticed.
A Day in the Life of a Publicist: Q&A with Kourtney Jason
Ever wondered what it’s like to be a book publicist? Now’s your chance to find out! A publicist’s job involves much more than sending press releases—it’s about crafting and executing a long-term publicity plan, building relationships, and ensuring that each book gets the attention it deserves. In this post, I’m sharing a behind-the-scenes look at a typical day in my life as a publicist and offering insights into how publicity campaigns are managed day-to-day.
Breaking Into BookTok: 4 Tips for Going Viral
BookTok has become one of the hottest places for authors to promote their books, with viral videos often translating into huge sales boosts. Look no further than the resurgence of Colleen Hoover. If you’re an author looking to break into this thriving community, here are 4 tips to make the next viral video.
How to Track Your Book Sales Metrics
Tracking your book sales is essential to understanding which strategies are working and where you need to adjust your marketing efforts. Here are some key platforms to try and metrics to watch.
How To Use Instagram Analytics To Maximize Your Book Marketing
As an author, Instagram is one of the best platforms to engage with your readers, grow your audience, and build your author brand. But how do you know if your strategy is working? That’s where Instagram analytics comes into play.