One of the biggest changes in recent years to the media landscape is the focus on hyperlocality, meaning that your local newspapers, magazines, and digital news sites will only write and publish stories that feature a strong connection to that specific city, community, or region. Local news must be local. While everyone dreams of gettingContinue reading “How To Use Your Local Community Connections for Book Support”
Category Archives: Self-Publishing Tips
5 Common Marketing Mistakes Authors Make – And Expert Solutions
Marketing a new book is an exciting and oftentimes life-changing experience. Authors get to promote their writing, make new writer friends, and build a genuine community of readers. Authors may also feel overwhelmed and self-conscious about whether or not they are marketing their book correctly to reach their target audience. Here, learn five common mistakesContinue reading “5 Common Marketing Mistakes Authors Make – And Expert Solutions”
How to Beat Writer’s Block: 10 More Authors Share Their Tips + Tricks
Every writer knows that feeling. You sit down to write, but your fingers are frozen, unable to type, and the blank page is staring right back at you. Ugh! You’ve been hit with writer’s block! Whether you’re lacking inspiration, burnt out, or have too many other things on your mind to think clearly, you’ll needContinue reading “How to Beat Writer’s Block: 10 More Authors Share Their Tips + Tricks”
The Indie Author’s Dictionary: 25 Publishing Words & Phrases You Need to Know
If you’re new to the publishing world, there are common words, terms, and phrases you’ll need to know as you work on your book! Here’s the Indie Author’s Dictionary, with 25 words and phrases you need to know to be a publishing pro. Advance: A payment made in advance of the book’s publication against futureContinue reading “The Indie Author’s Dictionary: 25 Publishing Words & Phrases You Need to Know”
How to Beat Writer’s Block: 10 Authors Share Their Tips + Tricks
Every writer knows that feeling. You sit down with the intent to write, but instead, you end up staring at the blank page in front of you, hopelessly stuck, with the cursor flashing in your face–you’ve got a case of writer’s block. Maybe you just can’t find the inspiration to get your creative juices flowing,Continue reading “How to Beat Writer’s Block: 10 Authors Share Their Tips + Tricks”
Plan Your Social Media Strategy: 3 Questions to Ask Yourself
In the last few years, the social media strategy of book publicity and marketing campaigns has exponentially grown and changed–just like the ever-changing algorithms of these social platforms! (We’re looking at you, Facebook and Instagram!) At P&C, our PR campaigns include media outreach to book reviewers on Instagram, TikTok, and YouTube for coverage opportunities includingContinue reading “Plan Your Social Media Strategy: 3 Questions to Ask Yourself”
5 Ways to Get Community Support for Your Book
It’s never easy to ask for help. And that rings especially true when you need to ask your real-life and virtual communities to support the launch of your forthcoming book. Authors often tell us how uncomfortable they feel posting about their book on social media–it can feel too braggadocious, they say. But in reality, theContinue reading “5 Ways to Get Community Support for Your Book”
The Social Media Timeline Every Author Needs
Bookstagram, BookTok, BookTube–one of the best ways to spread the word about your book is through the power and community of readers and book reviewers on social media. But it’s not enough to rely on others to promote your book–you need your own strategic social media roll-out to boost pre-orders, generate buzz, highlight your mediaContinue reading “The Social Media Timeline Every Author Needs”
5 Things I Learned from PW’s BookLife Indie Author Forum
Last weekend, P&C co-sponsored the inaugural BookLife Indie Author Forum by Publisher’s Weekly, a virtual conference for indie authors, publishers, and book experts from all around the world. The forum featured expert-packed panels discussing every aspect of the book world! The day was packed with workshops and information sessions (as well as networking!) devoted toContinue reading “5 Things I Learned from PW’s BookLife Indie Author Forum”
5 Publishing Predictions for 2022
2021 was a record-setting year for the publishing industry–many publishers saw some of the best years they’ve ever had in sales. So what’s ahead for us in 2022? Read on for our industry predictions, and let us know what you think is the next trend for publishing. Prediction: Supply chain issues will continue, and pricesContinue reading “5 Publishing Predictions for 2022”