Book giveaways are a great strategy for promoting your book as well as yourself as an author – and people love to win free stuff! Here are five reasons why you should host a book giveaway as part of your book launch strategy. To Generate Buzz and Excitement for Your Book A book giveaway isContinue reading “Book Giveaways 101: 5 Reasons to Host a Giveaway Contest”
Category Archives: Self-Publishing Tips
The 5 Best Newsletter Platforms for Authors
Connecting with readers goes beyond the pages of a book. For authors seeking to build lasting relationships with their audiences, newsletters stand as a powerful tool to maintain communications and engagement. If you’re eager to know more about the different newsletter platforms, we’re here to reveal the best options tailored to an author’s needs. MailerLiteContinue reading “The 5 Best Newsletter Platforms for Authors”
Anatomy of a Book Press Release (+ a Free Template Download!)
A book press release announces the publication of a new book. The goal of a book press release is to generate interest in the book and to encourage media outlets to cover it. The press release should be written in a clear and concise style, and be free of errors in grammar and spelling. ItContinue reading “Anatomy of a Book Press Release (+ a Free Template Download!)”
Book Publicity 101: 8 Publicity Dos and Don’ts for First-Time Authors
If you’re a first-time author, you’re probably wondering how to get the word out about your book. Book publicity and marketing can be a daunting task, but it doesn’t have to be. Here are five dos and three don’ts to help you get started! Dos: Have a Web presence. In today’s world, it’s essential forContinue reading “Book Publicity 101: 8 Publicity Dos and Don’ts for First-Time Authors”
15 Social Media Posts to Promote Your Book
Social media gives authors a chance to connect with readers and promote their books. But with so many different platforms and types of posts to choose from, it can be hard to know where to start and what type of content to create. Here are 15 types of social media posts you can create andContinue reading “15 Social Media Posts to Promote Your Book”
Author Q&A with Evette Davis: What I Learned Through my Cover Redesign
Seeing your book come to life visually through the cover design can be an exhilarating moment in the publishing process. As we covered in part one of the series, your book cover can convey so much to readers. Last year, we had the honor of working with author Evette Davis on the launch of 48Continue reading “Author Q&A with Evette Davis: What I Learned Through my Cover Redesign”
Book Covers 101: Five Steps to Getting Your Design Right
They say not to judge a book by its cover. But if we’re being totally honest, we all love to judge a book cover. And as an author, your book cover can make or break a reader’s interest in picking up your work. For any book, the cover is an important marketing tool to attractContinue reading “Book Covers 101: Five Steps to Getting Your Design Right”
5 Strategies to Get More Book Reviews
Book reviews are instrumental in a book’s success. They are like liquid gold to authors, but readers don’t always realize their importance! Many will find a new book series, binge-read it, and move on without thinking about the long-lasting impact of writing a review. (It’s nothing personal, of course! We all live busy lives.) SomeContinue reading “5 Strategies to Get More Book Reviews”
7 Types of Pitches to Use in Your Book PR Campaign
We recently shared a PR glossary with terms and phrases to learn before starting your book launch. Now, let’s dive deeper into the different types of pitch angles you could utilize in your campaign and media outreach. Upcoming Book A standard book pitch highlights the new or forthcoming book with the goal to secure reviews,Continue reading “7 Types of Pitches to Use in Your Book PR Campaign”
The Indie Author’s PR Glossary: 20 Words To Know
Boilerplate, bylines, embargo, pitches, press hits… the world of PR has a language all its own! As you step into the publicity spotlight for your book launch, here are the terms and phrases you’ll want to learn about all things PR. B-roll: This is secondary background footage (photos or videos) often used in TV segments.Continue reading “The Indie Author’s PR Glossary: 20 Words To Know”