While digital galleys have their place, there are compelling reasons why sending a physical copy remains the superior choice when pitching books for media coverage.
Category Archives: Publicity/Public Relations
7 Marketing Strategies To Unlock Your Book Launch’s Potential
The months before your book launch are integral to your success. You’ll need an organized plan and effective strategies to make sure your book gets the attention it needs to take off. If you’re new to publicity and marketing campaigns, this is a great place to start.
A Day in the Life of a Publicist: Q&A with Kourtney Jason
Ever wondered what it’s like to be a book publicist? Now’s your chance to find out! A publicist’s job involves much more than sending press releases—it’s about crafting and executing a long-term publicity plan, building relationships, and ensuring that each book gets the attention it deserves. In this post, I’m sharing a behind-the-scenes look at a typical day in my life as a publicist and offering insights into how publicity campaigns are managed day-to-day.
How to Set and Achieve Your Book PR Goals
Launching your book is an exciting milestone, but it’s crucial to have a well-thought-out Public Relations (PR) strategy to ensure its success. Setting realistic PR goals is key to managing expectations, gaining visibility, and achieving measurable results. In this guide, we’ll walk you through how to establish achievable PR goals that align with your book launch and marketing efforts.
Our Services Explained: Why Pacific & Court Stands Out
From securing high-profile interviews to placing feature stories in top-tier media, our goal is to build brand awareness and increase visibility in ways that create impact and drive results.
7 PR Steps To Prepare For A Successful Book Launch
If you have an upcoming book launch, PR is the key to boosting visibility, building credibility, and ultimately driving sales. In the months leading to your book launch, use these 8 PR strategies to generate buzz and reach potential readers.
How to Get Book Reviews: Tips for Authors
People trust the opinions of other readers and influencers, so the more reviews you gather, the better your chances of catching someone’s eye. Here are some simple, effective strategies to help you get started and get the feedback your book deserves!
P&C Year in Review: 2024 Publicity and Digital Marketing Highlights
We had the privilege of fostering long-term relationships with our clients while also building exciting new partnerships with talented authors and innovative indie publishers.
Mastering the Spotlight: 5 Keys to Successful TV Interviews for New Authors
As a new author, getting featured on television is an exciting opportunity to share your story and promote your book. However, a successful TV interview involves more than just having a compelling narrative. Here are five crucial keys to ensuring a successful broadcast interview, covering how to optimize your lighting and deliver impactful key messages.Continue reading “Mastering the Spotlight: 5 Keys to Successful TV Interviews for New Authors”
How to Identify Media Outlets to Pitch Your Book
Congratulations on writing your book! Now it’s time to get the word out there. One of the best ways to do this is to pitch your book to media outlets for coverage opportunities. But how do you know which outlets to pitch? Here are five strategies for identifying relevant media outlets that would be interestedContinue reading “How to Identify Media Outlets to Pitch Your Book”