Videos are an increasingly useful promotional tool on social media platforms like Instagram and TikTok. Our tips in this guide will help you improve your video content and boost your account engagement! Do post a variety of content From book trailers to unboxing videos, make sure to diversify the types of videos you are puttingContinue reading “8 Dos and Don’ts of Creating Social Media Video Content”
Category Archives: Digital Marketing
The Indie Author’s Social Media Glossary: 20 Words to Know
Social media is a great way to promote your book, but it can also be hard to stay up-to-date on all the lingo! Here’s a comprehensive list of 20 essential social media terms to empower you in maximizing the potential of your promotional efforts on Facebook, Instagram, and more! Algorithm: Every social media platform usesContinue reading “The Indie Author’s Social Media Glossary: 20 Words to Know “
5 P&C Approved Website Hosts for Authors
A professional website is the cornerstone for authors to showcase their work, engage with readers, and build their brand online. That’s why selecting the right web hosting service is critical to avoid website crashes, retain ownership of original content, and scale your business. In 2024, several hosting providers stand out as exceptional choices for authors.Continue reading “5 P&C Approved Website Hosts for Authors”
5 Strategies for Hosting a Successful Book Giveaway
Now that you know why you should host a book giveaway, here are five simple strategies for hosting a successful contest! Choose Appealing Prizes for Your Target Audience What kind of book are you writing? What are your readers interested in? While the prize should include your book, what about also including some of yourContinue reading “5 Strategies for Hosting a Successful Book Giveaway”
Book Giveaways 101: 5 Reasons to Host a Giveaway Contest
Book giveaways are a great strategy for promoting your book as well as yourself as an author – and people love to win free stuff! Here are five reasons why you should host a book giveaway as part of your book launch strategy. To Generate Buzz and Excitement for Your Book A book giveaway isContinue reading “Book Giveaways 101: 5 Reasons to Host a Giveaway Contest”
The 5 Best Newsletter Platforms for Authors
Connecting with readers goes beyond the pages of a book. For authors seeking to build lasting relationships with their audiences, newsletters stand as a powerful tool to maintain communications and engagement. If you’re eager to know more about the different newsletter platforms, we’re here to reveal the best options tailored to an author’s needs. MailerLiteContinue reading “The 5 Best Newsletter Platforms for Authors”
P&C Year in Review: 2023’s Publicity and Digital Marketing Highlights
The new year is just around the corner and as we reflect back on 2023, we are so deeply appreciative of everyone we have worked alongside throughout the year. Our third year was, once again, one for the books! We continued to foster our long-term client relationships while also building new partnerships with talented authorsContinue reading “P&C Year in Review: 2023’s Publicity and Digital Marketing Highlights”
15 Social Media Posts to Promote Your Book
Social media gives authors a chance to connect with readers and promote their books. But with so many different platforms and types of posts to choose from, it can be hard to know where to start and what type of content to create. Here are 15 types of social media posts you can create andContinue reading “15 Social Media Posts to Promote Your Book”
Author Q&A with Evette Davis: What I Learned Through my Cover Redesign
Seeing your book come to life visually through the cover design can be an exhilarating moment in the publishing process. As we covered in part one of the series, your book cover can convey so much to readers. Last year, we had the honor of working with author Evette Davis on the launch of 48Continue reading “Author Q&A with Evette Davis: What I Learned Through my Cover Redesign”
Book Covers 101: Five Steps to Getting Your Design Right
They say not to judge a book by its cover. But if we’re being totally honest, we all love to judge a book cover. And as an author, your book cover can make or break a reader’s interest in picking up your work. For any book, the cover is an important marketing tool to attractContinue reading “Book Covers 101: Five Steps to Getting Your Design Right”