Videos are an increasingly useful promotional tool on social media platforms like Instagram and TikTok. Our tips in this guide will help you improve your video content and boost your account engagement!
Do post a variety of content
From book trailers to unboxing videos, make sure to diversify the types of videos you are putting on your page. Consider our 15 Social Media Posts to Promote Your Book as you plan your video content strategy.
Do make sure to upload high quality videos
Video content should be visually appealing as well as informative and entertaining. Make sure to consider lighting, framing, and background when you film. For platforms like Instagram and TikTok, it’s best to use portrait orientation for a better user experience as most people scroll through their feeds on their smartphones. When you upload, make sure to select high resolution footage. You can then use in-app editing tools to improve video pacing. And feel free to add music, stickers, and filters where appropriate to make your content pop!
Do maintain a consistent style
Your social media platform is an opportunity to build your brand, so make sure to keep identifiable features in your videos. Maintain your brand tone, personal voice, and visual aesthetic. Read more about planning your social media strategy here.
Do consider engaging with other creators
Especially on platforms like TikTok, participating in social media trends or “duetting” other creators can be a great way to boost engagement and build your digital community. Even if you don’t directly engage with other creators, following similar accounts can help you keep up to date with trends and provide inspiration for your own posts.
Don’t make your videos too long
Keep your content short and sweet (social media users have a short attention span!), and don’t include any unnecessary introductions or long pauses.
Don’t underestimate the power of text formatting
Properly formatting your text is crucial for creating captivating video content. Since many viewers browse social media without sound, incorporating impactful and strategically placed text in your videos is essential. However, it’s a balance! Avoid cluttering your video with excessive text, since it can be overwhelming and distracting.
Don’t delete your reels
Sometimes it can take weeks for reels to blow up on social media. Don’t be discouraged if your reels don’t get many views right away, and keep posting!
Don’t be afraid to showcase your personality
Videos are a great opportunity to develop deeper connections with your audience and authentically express who you are. While it’s important to stay informed about current trends, don’t solely rely on them. Instead, be creative and produce the kind of content that YOU would like to see.
Want help strategizing your video content? Contact our team at Pacific & Court!