Ever wondered what it’s like to be a book publicist? Now’s your chance to find out! A publicist’s job involves much more than sending press releases—it’s about crafting and executing a long-term publicity plan, building relationships, and ensuring that each book gets the attention it deserves. In this post, I’m sharing a behind-the-scenes look at a typical day in my life as a publicist and offering insights into how publicity campaigns are managed day-to-day.
Author Archives: Pacific & Court
Breaking Into BookTok: 4 Tips for Going Viral
BookTok has become one of the hottest places for authors to promote their books, with viral videos often translating into huge sales boosts. Look no further than the resurgence of Colleen Hoover. If you’re an author looking to break into this thriving community, here are 4 tips to make the next viral video.
How to Ace Online Book Marketing: A Comprehensive Guide to BookBub
BookBub is an online space that helps readers discover new books through personalized recommendations and daily deals. It’s a great tool for indie authors because it connects their books with a huge audience of avid readers who are always on the lookout for their next favorite read. In this blog post, we’ll explore a comprehensive guide on how to market your book on BookBub, leveraging its features to maximize your book’s success.
How to Set and Achieve Your Book PR Goals
Launching your book is an exciting milestone, but it’s crucial to have a well-thought-out Public Relations (PR) strategy to ensure its success. Setting realistic PR goals is key to managing expectations, gaining visibility, and achieving measurable results. In this guide, we’ll walk you through how to establish achievable PR goals that align with your book launch and marketing efforts.
How to Track Your Book Sales Metrics
Tracking your book sales is essential to understanding which strategies are working and where you need to adjust your marketing efforts. Here are some key platforms to try and metrics to watch.
How To Use Instagram Analytics To Maximize Your Book Marketing
As an author, Instagram is one of the best platforms to engage with your readers, grow your audience, and build your author brand. But how do you know if your strategy is working? That’s where Instagram analytics comes into play.
Interview Advice: How to Talk About Your Book
Talking about your book effectively is key to connecting with your audience, sparking interest, and promoting your work. In this blog post, we’ll share communication strategies and practical tips to help you shine in every interview, along with a guide to crafting your elevator pitch and managing nerves.
11 Reasons Why You Should Start an Author Blog
Here are 11 compelling reasons why starting an author blog can be a game-changer for reaching new readers and growing your platform.
Social Media 101: A Guide for Authors Getting Online
If you’re an absolute newbie to social media, this is the blog post for you. We’ll talk about the purpose of social media, the best platforms for indie authors, and what strategies can help you grow your reach.
Our Services Explained: Why Pacific & Court Stands Out
From securing high-profile interviews to placing feature stories in top-tier media, our goal is to build brand awareness and increase visibility in ways that create impact and drive results.