P&C Year in Review: 2024 Publicity and Digital Marketing Highlights

We had the privilege of fostering long-term relationships with our clients while also building exciting new partnerships with talented authors and innovative indie publishers.

Know Your Market: 5 Tools for Finding Comp Titles

Finding comp titles—books similar to yours—is crucial for positioning your book for success. Comp titles can help with everything from marketing to pitching to agents or publishers.

8 Ways Free AI Tools Can Streamline Your Writing and Save You Time

For authors, Artificial Intelligence (AI) is opening up new ways to enhance writing and streamline the creative process. Instead of spending your valuable time on that busy work, offload those tasks to AI so you can focus on the creative part of your work: crafting and refining your story. Here are 11 ways authors can use AI to streamline their writing process.

How To Use Digital Marketing Tools To Boost Book Sales

Promoting your book effectively requires using the right book marketing tools. From social media and email marketing to paid advertising, these tools can help you reach your target audience and boost sales. Here’s how to choose the right tools, set them up, and track the results of your marketing efforts.

6 Social Media Strategies to Promote your Book Launch

Launching a book requires a strategic approach to build interest and attract your target audience. Social media is a great way to promote your launch and build hype among readers. Keep reading for six effective social media strategies for a successful book launch:

5 Reasons Why Indie Publishers Need an Amazon Storefront

For independent publishers, reaching and engaging with their target audience can be challenging. With so many platforms available for distribution and promotion, it’s tough to know where to focus your efforts. However, Amazon stands out as one of the most powerful tools to expand your reach and boost your revenue. Even the biggest publishing housesContinue reading “5 Reasons Why Indie Publishers Need an Amazon Storefront”

The Indie Author’s PR Glossary: 20 Words To Know

Boilerplate, bylines, embargo, pitches, press hits… the world of PR has a language all its own! As you step into the publicity spotlight for your book launch, here are the terms and phrases you’ll want to learn about all things PR. B-roll: This is secondary background footage (photos or videos) often used in TV segments.Continue reading “The Indie Author’s PR Glossary: 20 Words To Know”

The Indie Author’s Dictionary: 25 Publishing Words & Phrases You Need to Know

If you’re new to the publishing world, there are common words, terms, and phrases you’ll need to know as you work on your book! Here’s the Indie Author’s Dictionary, with 25 words and phrases you need to know to be a publishing pro. Advance: A payment made in advance of the book’s publication against futureContinue reading “The Indie Author’s Dictionary: 25 Publishing Words & Phrases You Need to Know”

Everything You Need to Know About BookTok

When BookTok first came on the scene, the publishing industry was taken by storm. BookTok has consistently remained one of the most active communities on TikTok, with over 72 billion views as of the writing of this post. BookTok is the spot for book lovers of all kinds to share books they’re reading, new orContinue reading “Everything You Need to Know About BookTok”

Book Advertising 101: Interview with a Digital Marketer

Advertising is everywhere we look, in everything we do. If you’re wondering how to build awareness for your book through social media or digital ads, but don’t know where to start–look no further! Pacific & Court Digital Marketing Manager Rebecca Parrillo is sharing the answers to the most frequently asked book advertising questions. Here’s BookContinue reading “Book Advertising 101: Interview with a Digital Marketer”