If you’re an author, you know that launching a book is a lot of work. You have to write the book, edit it, design the cover, and market it. But one of the most important things you can do is launch a strategic pre-order campaign.
A pre-order campaign is a great way to build interest in your book and generate sales before it even hits shelves. When people pre-order your book, they’re essentially saying they’re interested in reading it and they’re willing to commit to buying it. This can give you a lot of momentum when your book finally launches.
To create a successful pre-order campaign, you’ll want to:
- Make sure you have a great book that people will want to read.
- Create a compelling pre-order page highlighting the benefits of your book and making it easy for people to pre-order. You can even offer incentives for pre-ordering the book, such as a free chapter download, book-related merch, a signed bookplate, etc.
- Promote your pre-order campaign through your website, social media, and other channels.
Partner with local bookstores + network within your community
By working with both local bookstores and local media, you’ll create mutually beneficial relationships. Bookstores need support from authors and the media is always looking for content.
For independent authors, you’ll want to reach out to your local bookstores and let them know about your book. Ask if they would be open to offering customers a special discount on pre-orders. You can also contact local media outlets to pitch your book for a review or feature.
To grow your network, attend book signings and events in your area to meet more people within your local literary communities. And use social media to promote your book and connect with potential readers.
If you do these things, you’ll be well on your way to launching a successful book.
Want to know more about our strategic book launches? Send us a note to schedule a chat!