BookTok has become one of the hottest places for authors to promote their books, with viral videos often translating into huge sales boosts. Look no further than the resurgence of Colleen Hoover. If you’re an author looking to break into this thriving community, here are 4 tips to make the next viral BookTok video:
1. Be Authentic
BookTok thrives on genuine reactions and real connections. Share your hobbies, your personal writing journey, or even challenges you’ve faced. Authenticity resonates with the BookTok community, helping you build trust and engagement with your audience.
2. Use Trending Sounds and Hashtags
Stay on top of trending sounds and hashtags on TikTok to make your content more discoverable. Market research is your friend. Spend time on TikTok to see what’s trending. Then, use popular hashtags like #BookTok, #BookRecommendation, and #BookLovers to increase the chances of your video appearing on users’ For You Pages (FYP). Hashtags are key! Without them, your video will get lost in the algorithm.
3. Keep a Consistent Aesthetic
You only have a few seconds to make an impression! Create videos that highlight your book’s cover and eye-catching visuals to grab viewers’ attention. Use similar colors, backgrounds, or video templates in future videos so viewers know what to expect, and try to post on a regular schedule. Consistency is the key to follower longevity!
4. Interact with the Community
Engagement is key on BookTok. Comment, like, duet, or stitch videos from other BookTok creators, especially those with large followings. Engaging with the community will help you build relationships and potentially gain exposure to new audiences.
By following these strategies, you’ll increase your chances of going viral on BookTok and connecting with an enthusiastic audience of book lovers. To learn more about how social media can boost your brand, check out our blog post, “Social Media 101: A Guide for Authors Getting Online.”
Want more tips for breaking into social media as an author? Contact Pacific & Court for expert guidance on how to build your presence and reach new readers!