If you’re a first-time author, you’re probably wondering how to get the word out about your book. Book publicity and marketing can be a daunting task, but it doesn’t have to be. Here are five dos and three don’ts to help you get started!
Dos:
Have a Web presence.
In today’s world, it’s essential for authors to have a strong online presence. This means having a website or blog where you can share information about your book, as well as social media accounts where you can connect with readers.
Be willing to try new things.
Don’t be afraid to experiment with different publicity and marketing strategies. What works for one author may not work for another, so it’s important to be open to trying new things.
Try to be comfortable with self-promotion.
As an author, you’re going to have to promote your book yourself. This means talking about it on social media, doing interviews, and attending book signings. If you’re not comfortable with self-promotion, now is the time to start practicing!
Be prepared to get out of your comfort zone.
Publicity and marketing can take you places you never thought you’d go. Be prepared to travel, give talks, and meet new people. It’s all part of the job!
Be ready to work and support your PR + marketing team.
If you’re working with a PR or marketing team, be prepared to be a team player. This means providing them with the information they need, being available for interviews, responding in a timely manner, and following their instructions.
Don’ts:
Don’t expect overnight success.
It takes time to build an audience and sell books. Don’t expect to become a bestseller overnight. Just keep working hard and promoting your book, and eventually you’ll start to see results.
Don’t be afraid to ask for help.
There are a lot of people who can help you with book publicity and marketing. Don’t be afraid to ask for help from your publisher, your publicist, or even other authors.
Don’t give up.
Publicity and marketing can be tough, but it’s important to keep going. Don’t give up on your book or your dreams of becoming a successful author.
Following these dos and don’ts will help you get the word out about your book and reach your target audience. Just remember to be patient, work hard, and don’t give up!
Want more guidance in spreading the word about your book? Contact us for a free consultation!