AI can save indie authors and publishers hours of manpower when conducting publicity campaigns. But as AI continues to play a growing role in the digital world, many authors and publishers are wondering how to ethically incorporate artificial intelligence without overstepping. Navigating when you should and shouldn’t use AI can be difficult, but we’re here to help. Read on for our do and don’t guidelines:
DO: Use AI for Brainstorming
AI can be a great preliminary tool for generating ideas. Whether you’re brainstorming marketing strategies, press angles, or even social media content, AI platforms like ChatGPT can help you get the creative juices flowing. Use it as a starting point to spark inspiration.
DON’T: Rely on AI for Final Drafts
While AI can help with early drafts, it’s important not to rely on it for writing press releases or other critical materials without conducting a look-over. AI-generated content often lacks the nuance, tone, and personal touch that makes writing truly impactful. Always ensure a human touch in important communications.
DO: Use AI for Data Analysis
AI can assist in analyzing data from social media analytics, sales reports, or consumer behavior to help refine your marketing efforts. By leveraging AI to process and interpret data, you can make more informed decisions about your publicity campaigns.
DON’T: Overlook Human Creativity
While AI is a helpful tool, nothing can replace the creativity and intuition of human experience. Avoid using AI to automate too much of your publicity campaign. Human input is essential for crafting personalized, emotionally resonant messages that connect with readers.
DO: Use AI for Time-Saving Tasks
Use AI tools for automating repetitive tasks like scheduling social media posts, writing captions, analyzing engagement metrics, or generating quick content ideas.
DON’T: Rely on AI for Personal Engagement:
Automated responses can come across as impersonal. When responding to comments or engaging with your readers, clients, and media personnel, it’s important to write in your own voice and personalize correspondence.
It’s important to note that copyright laws around AI are still evolving. Currently, AI-generated content is not eligible for copyright protection in most places, since copyright only applies to works created by humans. If you significantly contribute to or modify the AI’s output, you may claim some rights, but the legal landscape is still unclear, and it’s important to stay informed about changes as they happen. Always be transparent about AI-generated content and make sure clients are comfortable with its usage.
For now, these AI dos and don’ts are a good starting guide for effectively integrating artificial intelligence into your publicity efforts while ensuring that your campaigns remain authentic, creative, and impactful.
For more ways that AI can level up your marketing game, read our blog post, “How Using Free AI Tools Can Reduce Your Marketing Load.”
Looking for expert advice on incorporating AI into your publicity strategy? Contact Pacific & Court for tailored support in navigating AI for your next campaign!