Promoting and marketing non-fiction books is a different experience compared to other genres of books. Here are some tips to get you started.
- Write, write, write. Whether you’re sharing your expertise on social media or drafting op-eds and bylined articles for placement, get your name out there. On social, use hashtags that are popular within your industry. As you secure writing opportunities, be sure to include your book details and a link in your bio and byline.
- Utilize the power of your community. Send a book launch announcement to your digital address book. Post the book cover on your social media platforms and consider making it your profile image. Ask friends to post about your book and/or write reviews for it.
- Don’t be afraid to self-promote. Writing and publishing a book is a huge accomplishment. It should be celebrated. Don’t be afraid to humble-brag on social media every now and then.
- Hire experts. From the book cover design and editing to publicity and marketing, it is worth the investment to hire experts where your publishing knowledge may be lacking. While writing a book may seem like a solitary venture, every step of book publishing can be a collaboration if you want it to be. As book publicists and marketers, we treasure the author-publicist relationship–neither one of us could do our jobs successfully without the other. Surround yourself with those who know the industry inside and out as they will guide you along the journey of helping your book find its audience and be there with you to celebrate every book win!
There you have it! It may seem daunting at first, but if you take it little by little, you’ll be amazed at what you can do. If you need some help with publicity and marketing, we would be more than happy to help you. Find out how you can market your book effectively and highly efficiently with Pacific & Court, the Brooklyn-based publicity and digital marketing firm that specializes in promoting the written word.