Your author website is more than just a digital business card—it’s a space to build your brand, promote your work, and connect with readers. Whether you’re just getting started or looking to refresh your site, here are 10 essential sections every author website should have:
- Homepage: First impressions matter! Your homepage should include a quick introduction, a call-to-action (like promoting your latest book), and relevant visuals (like author photos or book covers).
- About: Let readers get to know you. Share your writing journey, career highlights, and some personal tidbits to make yourself more relatable.
- Books: Showcase all your published works with cover images, summaries, and purchase links. You can also add reviews or create separate pages for each book with behind-the-scenes content. Need help writing your book description? Check out our blog post, “How To Write A Compelling Book Description That Sells.”
- Blog or News: Keep your readers updated with book releases, events, or writing tips. A regularly updated blog not only keeps readers engaged but also boosts your SEO.
- Media/Press Kit: Make it easy for journalists and bloggers to write about you. Include high-quality author photos, book covers, and a downloadable bio.
- Events: List your upcoming book signings, virtual events, or speaking engagements. Make sure to include links for RSVPs or tickets.
- Newsletter Sign-Up: Build your fan base with a clear way to subscribe to your newsletter. Offer exclusive content or sneak peeks to entice readers. Your newsletter is a great place to repurpose material from your blog page.
- Contact: Provide a simple way for readers and media personnel to get in touch with you, along with links to your social media profiles.
- Readers’ Resources: Support book clubs and readers by offering discussion guides or exclusive extras related to your books.
- Store (Optional): If you sell directly to fans, create a dedicated store for signed copies and other merchandise.
By organizing your website around these key sections, you’ll not only enhance your online presence but also deepen your connection with readers and attract media attention.
Ready to revamp your author website? Reach out to us for a consultation.