3 Questions to Ask Yourself When Planning Your Social Media Strategy

In the last few years, the social media strategy of book publicity and marketing campaigns has exponentially grown and changed–just like the ever-changing algorithms of these social platforms! (We’re looking at you, Facebook and Instagram!) At P&C, our PR campaigns include media outreach to book reviewers on Instagram, TikTok, and YouTube for coverage opportunities includingContinue reading “3 Questions to Ask Yourself When Planning Your Social Media Strategy”

5 Easy Ways to Get Your Community to Support Your Book

It’s never easy to ask for help. And that rings especially true when you need to ask your real-life and virtual communities to support the launch of your forthcoming book. Authors often tell us how uncomfortable they feel posting about their book on social media–it can feel too braggadocious, they say. But in reality, theContinue reading “5 Easy Ways to Get Your Community to Support Your Book”

The Social Media Timeline Every Author Needs for a Successful Book Launch

Bookstagram, BookTok, BookTube–one of the best ways to spread the word about your book is through the power and community of readers and book reviewers on social media. But it’s not enough to rely on others to promote your book–you need your own strategic social media roll-out to boost pre-orders, generate buzz, highlight your mediaContinue reading “The Social Media Timeline Every Author Needs for a Successful Book Launch”

Publishing 101: An Interview with an Acquisition Editor

So, you’ve finally done it. You’ve written your book – congratulations! Now what do you do? We sat down with Casie Vogel, the director of editorial and acquisitions of independent publisher, Ulysses Press, to ask her some questions you may have about publishing. Here’s Publishing 101. Introduce yourself! My name is Casie Vogel, and I’mContinue reading “Publishing 101: An Interview with an Acquisition Editor”