P&C Year in Review: 2022 Publicity + Marketing Highlights

As 2022 comes to a close, we are filled with gratitude to have worked alongside our incredible roster of authors and independent publishers. This year, with all that was accomplished and achieved, was one for the BOOKS–pun intended! We secured wishlist coverage for our authors, supported book sales with our marketing strategies, grew digital audiencesContinue reading “P&C Year in Review: 2022 Publicity + Marketing Highlights”

How to Beat Writer’s Block: 10 Authors Share Their Tips + Tricks

Every writer knows that feeling. You sit down with the intent to write, but instead, you end up staring at the blank page in front of you, hopelessly stuck, with the cursor flashing in your face–you’ve got a case of writer’s block. Maybe you just can’t find the inspiration to get your creative juices flowing,Continue reading “How to Beat Writer’s Block: 10 Authors Share Their Tips + Tricks”

Plan Your Social Media Strategy: 3 Questions to Ask Yourself

In the last few years, the social media strategy of book publicity and marketing campaigns has exponentially grown and changed–just like the ever-changing algorithms of these social platforms! (We’re looking at you, Facebook and Instagram!) At P&C, our PR campaigns include media outreach to book reviewers on Instagram, TikTok, and YouTube for coverage opportunities includingContinue reading “Plan Your Social Media Strategy: 3 Questions to Ask Yourself”

5 Ways to Get Community Support for Your Book

It’s never easy to ask for help. And that rings especially true when you need to ask your real-life and virtual communities to support the launch of your forthcoming book. Authors often tell us how uncomfortable they feel posting about their book on social media–it can feel too braggadocious, they say. But in reality, theContinue reading “5 Ways to Get Community Support for Your Book”

The Social Media Timeline Every Author Needs

Bookstagram, BookTok, BookTube–one of the best ways to spread the word about your book is through the power and community of readers and book reviewers on social media. But it’s not enough to rely on others to promote your book–you need your own strategic social media roll-out to boost pre-orders, generate buzz, highlight your mediaContinue reading “The Social Media Timeline Every Author Needs”

Publishing 101: An Interview with an Acquisition Editor

So, you’ve finally done it. You’ve written your book–congratulations! Now what do you do? How to do you publish your book? We sat down with Casie Vogel, the director of editorial and acquisitions of independent publisher, Ulysses Press, to ask her some questions you may have about publishing. Here’s Publishing 101. Introduce yourself! My nameContinue reading “Publishing 101: An Interview with an Acquisition Editor”