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Book publicity campaigns are a great way to get the word out about your book and generate interest from potential readers. However, there are some key differences between fiction and nonfiction book PR campaigns that you should be aware of. Different Types of PR Hits For fiction books, the goal of a PR campaign isContinue reading “5 Differences Between Fiction and Non-Fiction Book PR Campaigns”

As a non-fiction author, you know that writing a great book is only half the battle. You also need to promote your book effectively if you want people to read it. Unfortunately, many non-fiction authors make common PR mistakes that can hurt their book’s chances of success. Here are five of the most common PRContinue reading “5 Common PR Mistakes Non-Fiction Authors Make”

Seeing your book come to life visually through the cover design can be an exhilarating moment in the publishing process. As we covered in part one of the series, your book cover can convey so much to readers.  Last year, we had the honor of working with author Evette Davis on the launch of 48Continue reading “Author Q&A with Evette Davis: What I Learned Through my Cover Redesign”

They say not to judge a book by its cover. But if we’re being totally honest, we all love to judge a book cover. And as an author, your book cover can make or break a reader’s interest in picking up your work.  For any book, the cover is an important marketing tool to attractContinue reading “Book Covers 101: Five Steps to Getting Your Design Right”

Book reviews are instrumental in a book’s success. They are like liquid gold to authors, but readers don’t always realize their importance! Many will find a new book series, binge-read it, and move on without thinking about the long-lasting impact of writing a review. (It’s nothing personal, of course! We all live busy lives.) SomeContinue reading “5 Strategies to Get More Book Reviews”

We recently shared a PR glossary with terms and phrases to learn before starting your book launch. Now, let’s dive deeper into the different types of pitch angles you could utilize in your campaign and media outreach. Upcoming Book A standard book pitch highlights the new or forthcoming book with the goal to secure reviews,Continue reading “7 Types of Pitches to Use in Your Book PR Campaign”

Boilerplate, bylines, embargo, pitches, press hits… the world of PR has a language all its own! As you step into the publicity spotlight for your book launch, here are the terms and phrases you’ll want to learn about all things PR. B-roll: This is secondary background footage (photos or videos) often used in TV segments.Continue reading “The Indie Author’s PR Glossary: 20 Words To Know”

One of the biggest changes in recent years to the media landscape is the focus on hyperlocality, meaning that your local newspapers, magazines, and digital news sites will only write and publish stories that feature a strong connection to that specific city, community, or region. Local news must be local. While everyone dreams of gettingContinue reading “How To Use Your Local Community Connections for Book Support”

As 2022 comes to a close, we are filled with gratitude to have worked alongside our incredible roster of authors and independent publishers. This year, with all that was accomplished and achieved, was one for the BOOKS–pun intended! We secured wishlist coverage for our authors, supported book sales with our marketing strategies, grew digital audiencesContinue reading “P&C Year in Review: 2022 Publicity + Marketing Highlights”

Every writer knows that feeling. You sit down with the intent to write, but instead, you end up staring at the blank page in front of you, hopelessly stuck, with the cursor flashing in your face–you’ve got a case of writer’s block. Maybe you just can’t find the inspiration to get your creative juices flowing,Continue reading “How to Beat Writer’s Block: 10 Authors Share Their Tips + Tricks”